Robert Brandl's Articles
The 12 Best Free SMTP Servers: Mastering Email Deliverability with Zero Cost
Picture this: You’ve just launched your new website or mobile app. Sleek design, top-notch content, and you’re ready...
Mark Your Calendars: Top 16 Email Marketing Events in 2026 and 2027
As an email marketer, finding an email marketing conference that strikes the right chord is frustrating. Most digital...
Does It Matter If Your Marketing Emails Are Generated by AI?Your Subscribers Think So
AI-generated emails. In our industry, it feels like everyone has an opinion on them. This was made all...
Why Your Open Rate Is Higher Than You Think (Yes, I Said Higher!)
If you work in email marketing, you’ve probably heard this warning many times: Don’t trust your open rate....
Email Automation Software: What’s The Best Choice For Your Business?
Email marketing thrives on relevance: the right message, at the right time, to the right recipient. Miss any...
The Open Rate in Email Marketing Addressing Challenges and Using it The Right Way
Open rates allow businesses to measure how many people open their emails and are one of the most...
The 13 Best Newsletters for Email Marketers: Best Practices, Industry News & Technical Tips
An obvious way to receive all the latest news on email marketing is through a newsletter, right? But...
Substack Email Deliverability: How Do They Get Such High Primary Inbox Rates?
Every now and then, our Email Detective data throws up a result that makes me question some of...
Gmail Blue Checkmarks: Why Are Major Brands Letting Them Expire?
Here’s something I wasn’t expecting to find when we started digging through Email Detective’s authentication data: a surprising...
