Roberta Phillips's Articles
Kit vs ActiveCampaign 2026: A Slam Dunk?
Google tells us that ActiveCampaign gets, on average, double the hits when compared to Kit. But does that...
Email Deliverability Best Practices: 6 Steps to Take
You probably know that email deliverability and sender reputation are vital if you're sending out email newsletters and...
Email Marketing Lead Generation: 10 Techniques to Get You Started
I don’t know about you, but I’ve lost count of the number of emails I’ve received from businesses...
36+ Lead Generation Statistics That you need to know in 2026!
Lead generation, the process of identifying and attracting potential customers, is something that all businesses need to do...
The Best Newsletter Examples You’ve Got to See! Plus, the strategies that make them so great
Many solo entrepreneurs and creators know just how powerful newsletters can be. They understand it's not just a...
Email & Work Communications Burnout Study
Despite being invented in the early 70s, it wasn’t until the 1990s that emails became a mainstay of...
US Email Politics: What share of political emails end up in spam?
As the November election creeps closer and closer, Democrats and Republicans are campaigning hard to appeal to a...
Mailchimp Market Share The Evolution From 2020 – 2024
Everyone has heard of Mailchimp, it is the most popular email marketing platform on the market. But I...
Workplace Communication Statistics: Fresh Data
The world of work is constantly adapting to new technology and ways of communicating. Digital communication tools can...
