Siew Ann Tan's Articles
ESP Migration: How to Move to a New Email Platform Some ESPs will migrate you for free
One of my top tips for anyone looking for an email service provider (ESP) is to try to...
Klaviyo vs HubSpot: Which Does Ecommerce Email Marketing Better?
HubSpot usually isn’t the first platform that comes to mind when people think of ecommerce email platforms. Instead,...
The Ultimate Email Marketing Checklist for Beginners: Get off the ground in 10 steps
Email marketing can be a highly effective marketing and sales channel, with a return on investment (ROI) as...
Is Double Opt-in Required? Generally No, But Use It Anyway
No, double opt-in is not required by law in most countries, including the United States under CAN-SPAM, the...
AI Email Marketing: Get Started With These Top 8 Tools (Computer Science Degree Not Required)
AI is a total cheat code for writing marketing emails faster, building effective email automations, and getting more...
Email Accessibility Checklist: 10 steps to comply with the European Accessibility Act
Email accessibility might seem straightforward. Just add alt text to your emails’ images, and you’re all set, right?...
The 11 Top Klaviyo Competitors That Klaviyo Would Prefer You Didn’t Know About
Klaviyo wouldn’t want you to read this article. Why would it, when I’m going to spill the beans...
The Most Helpful Guide to Email Marketing for Lawyers That’s actually tailored for the legal industry
As a legally trained digital marketer, I’ve racked up over five years of experience in planning and executing...
