Siew Ann Tan's Articles
The Ultimate Email Marketing Checklist for Beginners: Get off the ground in 10 steps
Email marketing can be a highly effective marketing and sales channel, with a return on investment (ROI) as...
The 11 Top Klaviyo Competitors That Klaviyo Would Prefer You Didn’t Know About
Klaviyo wouldn’t want you to read this article. Why would it, when I’m going to spill the beans...
AI Email Marketing: Get Started With These Top 9 Tools (Computer Science Degree Not Required)
AI is a total cheat code for writing marketing emails faster, building effective email automations, and getting more...
Email Accessibility Checklist: 10 steps to comply with the European Accessibility Act
Email accessibility might seem straightforward. Just add alt text to your emails’ images, and you’re all set, right?...
Is Double Opt-in Required? Generally No, But Use It Anyway
No, double opt-in is not required by law in most countries, including the United States under CAN-SPAM, the...
Brevo vs Klaviyo: The question of general-purpose vs ecommerce
The Brevo email marketing platform tends to draw praise from small and medium businesses for its affordability and...
ActiveCampaign vs Autopilot/Ortto: Which is the Better Email Marketing Tool?
Between ActiveCampaign and Ortto (formerly known as Autopilot), ActiveCampaign has been the more well-known name in email marketing....
6 Best All-in-One Marketing Platforms: Our Top Picks for Small Businesses
Marketing on multiple channels can be tedious — which is why I’m thankful for all-in-one marketing platforms. They...
Klaviyo vs HubSpot: Which Does Ecommerce Email Marketing Better?
HubSpot usually isn’t the first platform that comes to mind when people think of ecommerce email platforms. Instead,...
