Siew Ann Tan's Articles
ActiveCampaign vs Autopilot/Ortto: Which is the Better Email Marketing Tool?
Between ActiveCampaign and Ortto (formerly known as Autopilot), ActiveCampaign has been the more well-known name in email marketing....
The 11 Top Klaviyo Competitors That Klaviyo Would Prefer You Didn’t Know About
Klaviyo wouldn’t want you to read this article. Why would it, when I’m going to spill the beans...
AI Email Marketing: Get Started With These Top 8 Tools (Computer Science Degree Not Required)
AI is a total cheat code for writing marketing emails faster, building effective email automations, and getting more...
ActiveCampaign vs GoHighLevel: Which to Use for Your Business or Agency
While ActiveCampaign and GoHighLevel (also known as HighLevel) both have email marketing, automation, and customer relationship management (CRM)...
Kartra vs ActiveCampaign: Choose the Right Marketing Tool for Your Sales Strategy
If you’re comparing Kartra and ActiveCampaign, you might be looking for a marketing platform. After all, that’s what...
Brevo vs Klaviyo: The question of general-purpose vs ecommerce
The Brevo email marketing platform tends to draw praise from small and medium businesses for its affordability and...
ESP Migration: How to Move to a New Email Platform Some ESPs will migrate you for free
One of my top tips for anyone looking for an email service provider (ESP) is to try to...
Klaviyo vs HubSpot: Which Does Ecommerce Email Marketing Better?
HubSpot usually isn’t the first platform that comes to mind when people think of ecommerce email platforms. Instead,...
The Ultimate Email Marketing Checklist for Beginners: Get off the ground in 10 steps
Email marketing can be a highly effective marketing and sales channel, with a return on investment (ROI) as...
