Email Marketing Tools

Is Wix Email Marketing Worth It?12 Things You Need to Know in 2024

Josep GarciaCharlotte Evans

By Josep & Charlotte

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wix email marketing

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Launched a few years ago, Wix’s email marketing service (formerly known as Wix Shoutout or Wix Ascend) is designed to be a simple, easy-to-use add-on to any Wix website.

Note: If you use another website builder or CMS, you’ll need to look elsewhere. You'll also find a list of other website builders with email marketing here.

Now found within Wix’s Email Marketing solution, the email marketing tool is very much designed to make Wix users’ lives easier. Contacts collected via Wix sites (for example, store customers and contact form submissions) are automatically funneled into the tool (which acts as a CRM), meaning you can run email campaigns to these contacts with just a few clicks. You can also automatically add store products and blog posts from your Wix site into your newsletters.

Sounds amazing, right? We thought so too – which is why we decided to try it out for ourselves. And we found some things we really liked – but some things we also think need more work.

So here’s our summary of the 12 things you absolutely need to know about Wix email marketing. We hope it helps you decide whether it’s right for your email marketing strategy!

1. Why would I use Wix's Email Marketing tool?

Here are the top reasons why we’d recommend Wix’s email marketing tool:

  • You already have a Wix site, online store, or blog. You’re looking for a newsletter tool that seamlessly slots into your site, and can send newsletters, updates and offers to your site’s members/customers
  • You love Wix’s beautifully-designed, easy-to-use website templates, and want something similar for your newsletters
  • You only need basic reporting (email opens, clicks, unsubscribes, etc.)
  • You don’t want to spend too much (or anything at all!)
  • You only want to run a handful of campaigns every month

The main thing to stress about Wix email marketing is that its features are basic. You won’t find any deep-level reporting or advanced automation here (at least not yet). So if you’re a bigger business that needs these features, it’s simply not for you. Instead, we’d recommend checking out other more advanced newsletter services here.

2. Is there a Wix email marketing free plan?

Yes, there is! Wix Email Marketing tool has a free plan that comes pre-installed when you sign up to the website builder. It lets you send out Wix-branded email campaigns and up to 200 emails per month. It’s a rather small limit, so you'll only be able to send out a few newsletters a month. If you need any more than this, you can upgrade any time to one of their Premium plans (see #3 below for more info).

wix branded email example

Emails sent on the free plan will include Wix branding

Of course, nothing is ever completely free – your emails will display with Wix branding. Also, note there are other providers offering free plans, so if you’re absolutely set on using a free service, it’s worth checking them out too.

3. Wix Email Marketing Pricing: How much are their paid plans?

In addition to their basic free plan, Wix offers three different paid plans, which can be paid for on a monthly, yearly, or bi-yearly basis:

Essentials Core Advanced
Email sends per month 500 5,000 1,000,000
Remove Wix ads in email Yes Yes Yes
Schedule emails Yes Yes Yes
AI Generated Content Yes Yes Yes
Allows multiple senders No Yes Yes
Segment audiences Yes Yes Yes
Designer-made templates Yes Yes Yes
Custom reports Yes Yes Yes
Automated emails Yes Yes Yes
Drag and drop editor Yes Yes Yes
Monthly plan $12/month $29/month $59/month
Yearly plan $10/month $24/month $49/month

Find more pricing details on Wix's Email Marketing Tool here (you’ll need to be logged into Wix to see it). Note that you’ll benefit from 25% off if you pay for 2 years, and all plans come with a 14-day money-back guarantee.

Although Wix put up their prices when they changed the name from Wix Shoutout to Ascend, you’ll find that their pricing is very competitive compared to other providers. They recently went back to basics and changed their name to Wix Email Marketing.

4. How easy is Wix email marketing to use?

If you’re familiar with Wix, you’ll have no trouble making your way around the tool, as it’s managed from the same main menu that you use to manage your website. You’ll find the newsletter editor under ‘Marketing & SEO’ > ‘Email Marketing’.

If you’re not a Wix user, the main menu is a little different, but you’ll still find it easy to use. It’s one of the benefits of having such a simple, pared-down tool – with just a few menu options available, navigating to where you need to go is super clear.

Wix email marketing tool

The email editor feels a lot like Wix’s site editor, with all your text and image editing done inline. Sections, such as images, buttons, and columns, can be added by clicking the ‘Add’ icon on the left, and dragging and dropping them in.

Wix email editor

Usability has always been a strong point for Wix, and with their email editor, they once again pass with flying colors.

5. How good are Wix’s templates?

Wix is famous for their stunning website designs, so if you’re expecting the same of their email templates, you might just be a little disappointed. Sure, the templates they do have are clean and modern, and mobile-responsive too. They have also increased the amount of templates from around 15 to 39, seems like they listened to the feedback.

wix email templates

That being said, the templates are very easy to customize, and styles, backgrounds, colors, and layouts can all be changed. We're quite impressed.

Available templates include:

  • Send a newsletter
  • Blog updates
  • Sales announcements
  • New products/collections (Wix integrates with your store products, so you can easily insert them into your emails)
  • Discounts, coupons, and special offers
  • Event invitations and promotions
  • Newsletters

6. What about list management?

When it comes to email list management, adding contacts is easy enough. You can bulk import contacts by uploading a CSV file or even connecting your Gmail account. Contacts can also be added manually, so it’s pretty similar to most other tools.

There is a huge advantage to using Wix email marketing for your Wix site, this means that all contact form sign-ups and ecommerce customers are stored in the same place.

What’s more, each contact will have an automatically assigned label telling you where they came from (such as ‘New Subscribes’ or ‘Potential Customer’).

wix contact segmentation

This lets you do some very cool things – for example, send welcome emails to new sign-ups, promote your latest blog post to subscribers, or send special promotions to your customers. You can even assign your own labels to contacts (and assign multiple labels), if you want to categorize your contacts even further. This can also be automated via one of the automation workflows.

Unfortunately, there’s no other way to group contacts aside from using the labels, so it’s a very simple method of segmentation.

You can add custom fields to your list, but again, these are pretty basic – your only options are to add text, number, date and URL field types. Instead, it’s better to use Wix Forms to manage custom fields (see #9).

7. Does Wix offer email automation?

Yes – at a basic level. If you have a Wix site, you can use the ‘Automated emails’ function within your site to set up autoresponders, for when someone signs up on your site or makes a purchase, for example.


You can even specify when you want the email to be sent (for example, 1 day after the contact has taken the action), and whether it should only be sent once or multiple times.

Wix’s automated emails are pretty basic, if you’re serious about automating your email marketing then there are better tools out there for you.

8. What kind of reporting do they have?

Just the bare essentials, really. For each email send, you’ll get basic stats such as total emails sent, opens, clicks, and total emails undelivered, including bounced and spam complaints. You’ll also be able to see who opened, clicked, etc.

It all comes in a clean visual summary, so it’s very easy to read. If you’re not bothered by the lack of more advanced reports (such as click heat maps or geolocation), this level of reporting should be adequate.

9. How flexible are Wix’s forms?

You’ll be prompted to use the Wix Forms app, which provides you with a good amount of flexibility, and will also integrate with your email marketing contacts.

wix subscribe form

A number of fields are available, though the more advanced ones (file upload and signature field) are reserved for those on one of the paid plans. You can also add reCAPTCHA to filter spam.

10. Wix email deliverability

In the past, we were pleasantly surprised with Wix’s deliverability, based on the handful of deliverability tests we ran. Even on the free plan, we were able to use our own domain email address as the sender address, and deliverability averaged around 87% (that’s not bad compared to other tools we’ve tested!).

We did test with a relatively small list, though, so we can’t say for certain that you’d get the same result with bigger lists. And of course, we always recommend authenticating your domain.

Note that you aren’t able to use email subdomains as the sender (e.g., or emails from public domains like Gmail or Yahoo – instead, Wix email marketing will use its own authenticated email domain (e.g.

11. What other features does Wix's email tool offer?

  • Languages: The editor is available in all the same languages as the Wix website editor – so 19 in total.
  • Support: If you’re on Wix's free, Essentials, Core, or Advanced plan, you’ll get access to their knowledge base, and also be able to submit tickets online (although this feature is a little hidden, and they can be a little slow to answer). Customers on the Unlimited plan will have VIP Support, which includes phone and priority support.
  • Bounce management: Wix automatically adds hard bounces and rejected emails to the ‘Bounced’ group in ‘Contacts’, excluding these contacts from receiving future emails.
  • Personalized chatbox: All plans allow you to add live chat to your site and manage chats via the mobile app.
  • Social media: You can create and share social media posts directly from your dashboard. There are tons of very cool designs to choose from – much more than in the email marketing section. These can also be scheduled in advance on Wix.
  • Accept payments: You can do so via chat and forms, which really helps to streamline the process. It’s also possible to set up recurring payments and automatically issue invoices.
  • Automations: The email marketing automations are pretty basic, though you will also have access to other CRM-based workflows to help save you time.

12. Wix email marketing vs Mailchimp – How does it compare?

We figured you’d want to know how Wix email marketing stacks up to other more popular newsletter tools, such as MailChimp. We’re not really sure we can compare the two, though. MailChimp is a fully-fledged email marketing tool, while Wix does only a fraction of what MailChimp does. No prizes for guessing who the winner would be!

It’s perhaps more useful to take a look at the features available in each service, to get a feel for how complete MailChimp is compared to Wix, and understand whether Wix's email marketing tool would meet all your requirements.

Feature Wix Email Marketing MailChimp
Drag and drop editor Yes Yes
Responsive templates Yes Yes
Plain text emails No Yes
Personalization Yes Yes
A/B testing No Yes
List management Yes (basic – labels only) Yes (advanced segmentation)
Double opt-in No Yes
Email automation Yes Yes
Landing pages No (but you can build these with Wix’s website builder) Yes
Registration forms Yes, via Wix Forms Yes
Reports Yes (basic) Yes (advanced)
Use your own email domain address Yes Yes
Spam and design testing No Design only
Bounce management Yes Yes
Social media integration Yes Yes

If you want a full picture of what MailChimp offers, check out our in-depth MailChimp review. You might also be interested in these Mailchimp alternatives.

Other alternatives

Brevo (Formerly Sendinblue) – All-in-one product with unlimited contacts

brevo home page
As you’ve probably gathered by now, Wix's email tool is fine for basic email marketing, but what about those who are in need of more advanced automations or detailed reporting?

Yes, Mailchimp is an alternative, but you’ll notice that multi-step automation workflows are only available on the higher tier plans, which start from $13 for just 500 contacts.

Brevo comes with generous sending allowances. At $35/month for 20K emails and 20k contacts, it’s a pretty good deal, especially since it comes with advanced marketing automation, web tracking, CRM and segmentation.

For more detailed information on Brevo, check out our review. 

See how Brevo vs Mailchimp compare.

Try Brevo for free!

MailerLite – If you want unlimited emails

If you are looking for an email marketing tool at a lower cost – then you might want to look at MailerLite. This email marketing tool offers users unlimited emails for just $15/month. It’s a really easy-to-use tool, and it comes with plenty of modern, responsive email templates.

For more detailed information on MailerLite, check out our review.

Try MailerLite for free! 

Final thoughts on Wix email marketing

We want to love Wix email marketing as much as we love Wix’s website builder, we really do. And it has some great perks – affordable pricing, ease of use, and responsive email templates. Its strongest point, though, is its seamless integration with Wix Contacts, allowing you to effortlessly run email marketing campaigns to your website contacts.

But would we recommend it over other tools? No. You’ll find there are other, more complete tools that do a much better job of email marketing.

We’d definitely encourage Wix users to give it a go on the free plan, although you'd only be able to send 200 emails. You might find a few useful automated campaigns you can set up, which could help to boost your customer engagement and improve your website’s success, but you’ll probably find you outgrow it as you learn the true potential of email marketing.

Try it for free here.

Do you have any other questions about Wix ShoutOut? Ask us by posting in the comments below!

You might also find our guide to the best email marketing for Shopify useful.

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The authors

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Josep Garcia

Content Manager

Josep believes a good digital marketing strategy isn’t complete without emails, which is why he's glad to help businesses and individuals through EmailToolTester. If you can’t find him testing newsletter tools, he's probably munching popcorn in front of Netflix.

Charlotte Evans

Content Manager

Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.

Learn more about us

We keep our content up to date

12 June 2024 - Wix email marketing added
17 Feb 2022 - Brevo increased sending allowance
25 Mar 2021 - Big general update + changed name from Wix Shoutout to Wix email marketing. Prices increased

Our Methodology

This article has been written and researched following our EmailTooltester methodology.

Our Methodology