Cai Ellis's Articles
How many email users are there in 2026?(And other email usage statistics)
Key Findings: There are 4.73 billion email users worldwide in 2026, meaning 57% of the total world population...
Targeted Email Marketing: The right email, to the right person, at the right time
In an ideal world, all your contacts would engage with every email you send. After all, they consented...
Email List Management: How to Keep Your List Clean and Healthy!
Email list management can be a nightmare… The money spent offering freebies (lead magnets) in exchange for email...
Types of Email Marketing: 15 campaigns you could be using today!
What’s the best type of email marketing for businesses? Newsletter, promotional, or lead nurture emails? Well, the answer...
Permission Based Email Marketing: The Importance of Consent
As a company, do you ask for customer consent before sending marketing emails to your contacts? Do you...
12 Benefits of Newsletters: Why they are essential to your email marketing strategy!
Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and...
Triggered Emails: What they are and how to use them in Email Marketing
Email marketing is the most profitable and cost-effective digital marketing strategy. But, let’s be real, it can also...
Lead Magnet Ideas: 27 Ways to Grow Your List (With Examples)
Leads won’t share their contact details with you simply because you asked. You usually have to “bribe” them...
What is a spam trap email address? And why are they important for email marketers?
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs),...
