Cai Ellis's Articles
Email Newsletter Best Practices:12 Proven Strategies
It's crucial for businesses to stay connected with their audience. Email newsletters are an effective means of achieving...
12 Benefits of Newsletters: Why they are essential to your email marketing strategy!
Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and...
Email marketing ROI: Average return on email marketing
Report highlights. According to the most recent available data, for every $1 brands invest in email marketing, they...
What is a spam trap email address? And why are they important for email marketers?
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs),...
CAN-SPAM Act vs Email Marketing: Everything you need to know to stay compliant!
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve...
Permission Based Email Marketing: The Importance of Consent
As a company, do you ask for customer consent before sending marketing emails to your contacts? Do you...
Spam Statistics 2026: New Data on Junk Email, AI Scams & Phishing
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most...
Lead Magnet Ideas: 27 Ways to Grow Your List (With Examples)
Leads won't share their contact details with you simply because you asked. You usually have to “bribe” them...
How to calculate Email Delivery Rate
To calculate your email delivery rate, divide the number of emails successfully delivered by the total number of...
