Cai Ellis's Articles
Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s...
DMARC Record Examples: 8 different configurations with explanations
DMARC records are TXT records in a domain's DNS that help protect email senders and recipients from spam,...
How many email users are there in 2026?(And other email usage statistics)
Key Findings: There are 4.59 billion email users worldwide in 2025, meaning 56% of the total world population...
DMARC vs DKIM vs SPF: What are the key differences?
SPF, DKIM, and DMARC are email authentication tools that help protect against email spoofing and make sure emails...
Do I need a DMARC record? (No, but here’s why I highly recommend you get one!)
As an email marketer, implementing a DMARC (Domain-based Message Authentication, Reporting, and Conformance) record could be very beneficial...
Emojis in Subject Lines:Should you use them? 🤔
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These...
Targeted Email Marketing: The right email, to the right person, at the right time
In an ideal world, all your contacts would engage with every email you send. After all, they consented...
Subscription Services and Dark Patterns: How Big Tech Keeps you Paying!
When we as consumers interact with businesses online, you can be sure that its marketers will throw every...
The Biggest Office Communication Fails (Survey)
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette...
