cai

Cai Ellis

SEO Manager

Master in Design for Interactive Media (Middlesex University)

Hi! My name is Cai, and I've worked in digital marketing for many years. More recently, I've been concentrating on email marketing, through testing tools and writing guides. I have hands-on experience with WordPress email plugins like MailPoet. And I've also picked up a bit of SEO know-how along the way! If you've got questions about these or any related subjects, I'll be happy to help!

Cai Ellis's Articles

Research

The Biggest Office Communication Fails (Survey)

With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette...

Cai EllisRoberta Phillips

By Cai & Roberta

Personalization & Automation

Dynamic Content in Emails: The secret sauce of personalized email marketing!

You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because...

Cai EllisRoberta Phillips

By Cai & Roberta

Strategy

12 Benefits of Newsletters: Why they are essential to your email marketing strategy!

Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and...

Cai EllisRobert Brandl

By Cai & Robert

Strategy

Types of Email Marketing: 15 campaigns you could be using today!

What’s the best type of email marketing for businesses? Newsletter, promotional, or lead nurture emails? Well, the answer...

Cai EllisRobert Brandl

By Cai & Robert

Conversions & Testing

What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)

There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert...

Cai EllisRobert Brandl

By Cai & Robert

Personalization & Automation

Email Personalization Strategies: 11 ways to connect with your contacts

If you’re struggling to run effective email campaigns, chances are that you’re not leveraging email personalization to connect...

Cai EllisInka Wibowo

By Cai & Inka

Designing & Writing

Newsletter Subject Line Examples: 458 of the Best Ideas and Trends for 2024

Writing a newsletter is difficult enough. Coming up with a fun and catchy newsletter subject line that will...

Cai Ellis

By Cai

Designing & Writing

12 Newsletter & Email Subject Line Best Practices: How to ensure your messages are opened!

What was the last newsletter email you opened and read? I bet the subject line wasn’t “July Newsletter.”...

Cai EllisRobert Brandl

By Cai & Robert

Designing & Writing

Email Newsletter Best Practices:12 Proven Strategies for 2024

In today's fast-paced digital world, it's crucial for businesses to stay connected with their audience. Email newsletters are...

Cai Ellis

By Cai