EN
EN
Feb 22, 2021
We’re all familiar with Google, but if you’re a business user, you’ve probably also come across Google Workspace at some stage, though you probably knew it by its former name: G Suite.
What is Google Workspace, exactly?
Google Workspace is Google’s range of cloud-based office productivity tools. It initially only included Gmail, Docs, and Sheets, but in recent years, Google has also added tools like Google Drive and Hangouts (among many others).
Typically, Google Workspace was seen as the cheaper option for business productivity tools, especially in relation to its biggest rival, Microsoft Office 365 (read our detailed review of the Office 365 suite here).
This has made it popular with millions of small-to-medium businesses worldwide. Higher-level plans offering advanced archiving, security and administrative features have also made it an attractive choice for larger enterprises.
But a recent price rise (the first in Google Workspace’s history) has left many potential new customers wondering: is Google Workspace still an affordable option? What exactly do you get in return, and is the new pricing justified?
Find out as we take you through everything you need to know about the new Google Workspace pricing, to help you make a decision.
Google Workspace offers four main plans: Business Starter, which costs $6/user/month and comes with 30 GB of Google Drive storage; Business Standard, which costs $12/user/month and provides unlimited storage and extra security and admin controls; Business Plus, which costs $18/user/month and comes with 5 TB of cloud storage and enhanced security; and Enterprise, with unlimited storage and advanced controls – you'll need to contact sales for a quote.
This represents an increase of $1/user/month from the original pricing for the Business Starter, and $2/user/month on the Business Standard plan.
This might be manageable if you’re a smaller business with just a handful of users.
But it could sting a little if you’re a mid-large sized business, running your entire team’s email, storage and productivity tools out of Google Workspace.
Still, you might find it’s worth it, if what you’re getting for that price meets your business’s requirements. So let’s take a look at what tools and features you get access to on each Google Workspace plan.
Each plan will give you access to your own email account and all the Google Workspace productivity and collaboration tools. The main differences lie in storage allowance, security features, and the level of administrative control you have over the products.
| Google Workspace Business Starter | Google Workspace Business Standard | Google Workspace Business Plus | Google Workspace Enterprise | |
|---|---|---|---|---|
| Price | $6/user/month | $12/user/month | $18/user/month | Contact sales |
| Professional email (using your own domain) | Yes | Yes | Yes | Yes |
| Google Workspace Products (Gmail, Drive, Docs, Sheets, Slides, Calendar, Hangouts, Forms, Sites) | Yes | Yes | Yes | Yes |
| File storage | 30 GB/user | 2 TB/user | 5 TB/user | Unlimited |
| 24/7 support | Yes | Yes | Yes | Yes |
| App Maker | No | Yes | Yes | Yes |
| Max. number of video participants | 100 | 150 | 250 | 250 |
| Ability to record and save video & voice conferences | No | Yes | Yes | Yes |
| Live-streaming on Hangouts | No | No | No | Yes |
| Cloud Search (advanced enterprise-wide search through Gmail, Drive, Docs etc) | No | Yes | Yes | Yes |
| Advanced enterprise controls (data loss prevention, security center, security key management etc) | No | No | No | Yes |
| Alerts for changes to Drive documents | No | Yes | Yes | Yes |
| Google Vault security (archiving for mail and chat messages, export features etc) | No | No | Yes | Yes |
| Ability to set rules for device management | No | No | No | Yes |
This plan would be a good option if:
However, if you have a bigger team and/or don’t think the 30 GB of personal storage will cut it, then it’s worth considering one of the higher plans.
The $6/user/month price difference between Google Workspace Business Starter and Business Standard means that the Standard plan may not be a realistic option for some businesses. However, we’d recommend this plan if:
Of course, if you need even greater control and more advanced security features, then Business Plus would be the way to go.
At $18/month/user, this plan is directed at larger businesses. We'd recommend it if:
This is ideal for businesses and enterprises that need the features offered by Google Workspace Business Plus, but also:
The good thing is that you can purchase different plans for different users within your business. For example, if you only want Enterprise for some of your users, you don’t have to commit your entire team to it. This could help you reduce your monthly cost significantly.
There are also special plans available for schools (Google Workspace for Education and Google Workspace Enterprise for Education), and non-profits (Google Workspace for Non-profits, which is free of charge).
Plans can be billed monthly or annually. Discounts may also apply to annual plans, but generally only if you sign up through a Google representative.
After taking this all in, you might be wondering, is Google Workspace worth it?
Well, there are a few things to consider here. Firstly, even with the new pricing, Google Workspace Business Starter and Business Standard are still more affordable than comparable plans for Microsoft Office 365.
Plus, you’re looking at a fairly complete suite of office productivity applications and email, plus some generous storage allowances (especially on Google Workspace Business Standard).
As you’ve seen, there are a range of plans catering to different budgets and requirements, meaning that you have a good chance of finding one that’s right for you.
Sure, we wouldn’t recommend it if you were only looking for an email hosting solution for your business (there are other providers that are much cheaper, e.g. Namecheap).
But in our view, you get a decent amount for what you’re paying – enough to be able to comfortably run many of your business’s key functions through Google Workspace.
Still have questions about Google Workspace? Or want to share your experience with it? Leave us a comment below.
Updates:
22 Feb 2021 – Updated names of plans and features
15 Oct 2020 – The name was updated from ‘G Suite' to ‘Google Workspace'
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