Ecommerce

Where to Sell Digital Products: The Best Tools to Get You Started

Roberta PhillipsRobert Brandl

By Roberta & Robert

sell digital downloads

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There’s no denying it: selling digital products can be very lucrative. Unlike physical products that you have to package and ship to customers, digital products can be created once and sold repeatedly to many different customers without having to replenish your inventory.

It's a passive income stream that equates to less work and more money… if you do it right.

Before you get started, there are a number of things to bear in mind, the most important being where to sell your digital products. After all, there are plenty of platforms that let you sell products online, but they can offer very different features. And depending on your goals, budget, and existing setup, you'll find some platforms will be better suited to your needs than others.

I’ve tried and tested a number of tools in order to find you the best solution for this new business venture. Scroll down to read my review.

But first: what are digital products, and what should I sell?

What Digital Products Should I Sell?

There are so many different types of digital products being sold nowadays by coaches, creators, artists, educators, authors and creatives. Some of these include:

Tip: What you decide to sell depends on where your talents lie, but you should also look into what demand there is for the product you want to sell and check out the competition. You might consider using a tool such as Ahrefs, Serpstat or SEMrush for SEO research.

Where to Sell Digital Products: Top 8 Platforms

Though there are many well-known ecommerce solutions out there, like Shopify, Wix and WooCommerce, these are often geared towards selling physical products, and may be overkill for someone looking to build a simple store to sell digital products. For the purposes of this article I’ve chosen to focus on the solutions that specifically cater to those selling digital downloads.

8 may sound like too few, but you’ll see that all offer very different solutions. Some are email marketing solutions that have built-in features for selling and marketing digital products (such as MailerLite or Kit). Others offer complete online stores (Sellfy) or Buy It Now buttons, whereas SendOwl requires you to have a website already.

  1. Sellfy (online store with basic email marketing)
  2. MailerLite (fully featured email marketing platform with digital selling features)
  3. Kit (email marketing platform that's ideal for newsletter creators looking to monetize)
  4. SendOwl (for those with an existing site)
  5. Gumroad (like Esty but for creators)
  6. Easy Digital Downloads (an ecommerce plugin for your WordPress site)
  7. DPD (the cheapest solution)
  8. Payhip – (Basic online store with integration options)
Sell Digital Products/Downloads & Make Money With These 4 Platforms

1. Sellfy – Low-cost way to create a fully-fledged download store

sellfy homepage

Best Ecommerce Digital DownloadsSellfy received our Best Ecommerce for Digital Downloads award for 2025, thanks to its seamless digital sales features!

I found Sellfy easy to navigate. It includes basic email marketing, decent analytics and a website builder. That said, it is missing some key features like SEO options and a CRM.

You can sell unlimited products for $29/month and generate up to $10k in sales per year on the lower-tier plan.

Let's take a deeper look at the pros and cons:

What we liked about Sellfy

  • You can sell directly through the online store you create through Sellfy. Alternatively, embed Sellfy Buy Now buttons or product widgets on your website or blog
  • Sellfy allows you to host & distribute large digital files with up to 10GB per product
  • Their analytics are pretty comprehensive; you can delve into your traffic sources and see where around the world your products are most popular
  • Setting up sales, discount codes and upselling is easy to do
  • You can add a ‘pay what you want’ option
  • Offers basic email marketing within the platform. You can use Sellfy to send newsletters and thank you emails, and now you're able to send abandoned cart emails, too
  • Good price for unlimited products & bandwidth
  • SSL encryption, download limits and PDF stamping is used to fight product piracy and protect your buyer's data
  • SEO options available

What wasn’t so great

  • Just a handful of store themes to choose from on the lower-tier plan
  • Limited customization options for the store's design
  • Only a handful integrations are available through the platform (with Google Analytics, Wix, Facebook Ads, and others). However you can, of course, go through Zapier

Screenshots:

Who’s it for?

Sellfy is a good solution for small businesses who don’t already have their eCommerce set up, as through them you can create a simple online store and have access to basic email marketing.

Sellfy Pricing

  • Starter: $29/month
    Up to $10k sales per year. Unlimited products (including digital ones), custom domain
  • Business: $79/month
    Up to $50k sales per year. All in the Starter plan plus 10,000 email credits and product upselling
  • Premium: $159/month
    Up to $200k sales per year. All in the Business plan plus priority support and free migration

Discounts available for yearly subscriptions.

Try Sellfy out for free and see if it’s for you! Use this link to get 10% off

creators newsletter tools comparison template

2. MailerLite – Affordable all-in-one platform

mailerlite homepage - sell digital products

MailerLite has long been one of our highest-rated email marketing platforms, offering small businesses an intuitive and complete solution for automating their email marketing campaigns. But it goes a step further than most ESPs, with some clever features to help businesses sell online – including the ability to set up a store and sell digital products.

What's great about MailerLite is its versatility. Aside from helping you take payment for one-off digital product sales (such as ebooks and downloads), MailerLite can also handle recurring payments for paid newsletter subscriptions. And of course, you'll be able to manage your customer data, orders, and marketing emails all in the same place.

What we liked about MailerLite

  • All‑in‑one platform – combines email marketing, automations, website and landing page builder, and online selling features
  • Ease of use. Its clean design and streamlined features make MailerLite is one of the most intuitive email marketing platforms we've tested
  • Can set up automations to nurture subscribers and cross-sell relevant products
  • Free plan available for up to 12,000 emails per month and 10 landing pages
  • Can choose to deliver files via email or to direct customers to a URL (ideal for videos or courses hosted elsewhere)
  • 0% transaction fees – pay only the Stripe processing fee

What wasn't so great

  • Only allows for payments through Stripe
  • Limited flexibility in store design
  • No templates available on free plan
  • May require you to have your own professional domain and authenticate it before you can start selling

Screenshots:

Who's it for?

MailerLite is a compelling option for creators and small businesses who want a unified and cost-effective toolset to build funnels, sell digital products, and manage email marketing, without relying on multiple subscriptions.

MailerLite pricing

  • Free Plan: Up to 1,000 subscribers and 12,000 monthly emails
  • Paid Plans: Start at $10/month for 500 subscribers on the Growing Business plan
  • No platform fee on paid subscriptions (only Stripe's standard transaction fees apply)

Try MailerLite out for free and see if it’s for you!

3. Kit – Sell newsletter subscriptions and other digital products for free

kit- sell digital products

Kit (formerly ConvertKit) offers a creator-friendly suite of tools to help you sell digital products alongside your email marketing.  You can also monetize your audience with paid newsletter subscriptions or the optional “tip jar” feature, giving supporters the flexibility to contribute when they want. These features are all accessible from the generous free plan, which even lets you sell without upgrading to a premium plan!

For sellers focused on growth, Kit includes advanced automations, tagging, and segmentation to deliver personalized experiences to different audience segments. Its Creator Network also allows you to collaborate with other creators and reach new audiences through cross-promotion.

What we liked about Kit

  • Kit’s free plan supports up to 10,000 subscribers, including unlimited emails, landing pages, and forms. You can even sell on the free plan, which is rare for platforms offering ecommerce features
  • Sell products, offer paid newsletters, or let fans support you through the unique “tip jar” feature
  • Built-in tools for growing your newsletter, including the Creator Network and Paid Recommendations
  • Create personalized funnels for buyers and subscribers with features like tagging, sequences, and conditional content
  • Integrations with a wide range of monetization tools like Thinkific, Circle, Gumroad and more
  • No transaction fees, apart from payment processing fee

What wasn't so great

  • While the UI is clean, Kit’s automation and tagging system can feel overwhelming at first
  • As your list grows or you need advanced features like automated funnels or the ability to sell multiple products, costs can rise significantly.
  • Product pages and emails are functional but not highly customizable compared to other platforms
  • Supports Stripe payments only

Screenshots:

Who's it for?

Kit is ideal for creators, solopreneurs, and indie publishers who want a simple yet powerful way to sell digital products like ebooks, courses, and paid newsletters – all while building and nurturing an email audience.

Kit pricing

  • Free Plan: Up to 10,000 subscribers with unlimited sends
  • Paid Plans: Start at $29/month for 1,000 subscribers on the Creator plan
  • No transaction fees; just the industry-standard 3.5% + $0.30 payment processing fee on paid subscriptions.

Try Kit out for free and see if it’s for you!

4. SendOwl – Sell digital goods on your existing site

sendowl

SendOwl is designed to help creators, entrepreneurs, and small businesses sell digital products directly from their own website, landing pages, or social media profiles. You also get a customizable storefront which acts as a mini online store (although you're restricted to displaying 10 products).

What's great is that it supports everything from ebooks and software to memberships and online courses, with features like secure file delivery, license key generation, and customizable checkout flows. SendOwl integrates with major payment providers like PayPal, Stripe, and Apple Pay, and allows you to embed buy buttons or carts on any site – making it a great fit for sellers who already have an online presence and want more control over the sales experience.

What we liked about SendOwl

  • You can use SendOwl with WordPress, Weebly, Squarespace and Wix, or create a store within the platform
  • You can sell to customers via any online channel through the link generated for each product. You can also use the code given to add a Buy It Now/Add To Cart button to your website or blog
  • Built in email marketing features. The fact that you can send abandoned cart emails is a great advantage.
  • You can integrate a “Pay What You Want” pricing module (and set a minimum, of course!)
  • Set up subscriptions
  • You can set up a monthly email to go direct to your accountant with a PDF report of sales that month
  • They send you a weekly sales report via email

What wasn’t so great

  • Not necessarily a disadvantage, but something you should know: For larger files, or files with video/audio streaming, there may be an excess bandwidth fee if you sell high quantities
  • The software could be improved with better support features like live chat integrated within the platform
  • Maximum of 10 products can be displayed on storefront page
  • Free trial is only 7 days and requires credit card details upfront

Screenshots:

Who’s it for?

Sellers who already have their own website set up or those who want to sell their digital downloads through social media or email lists.

Sendowl Pricing

  • Starter: $39/month
    20 products and 10GB storage
  • Standard: $87/month
    100 products and 50GB storage
  • Pro: $159/month
    Unlimited products and storage

Try SendOwl out for free and see if it’s for you!

5. Gumroad – Making it easy for customers to find your products

gumroad homepage

Gumroad's popularity as a platform for selling digital products has exploded in recent years. Unlike most ecommerce tools that require you to build a full store, Gumroad lets you upload a product, set a price, and start selling within minutes. It combines the simplicity of direct selling with the discoverability of a small marketplace, making it easier for your products to get found (a bit like an Etsy for content creators).

Whether you’re offering ebooks, presets, videos, memberships, or courses, Gumroad takes care of payments, file delivery, and customer access — no tech skills needed.

What we liked about Gumroad

  • You can sell a wide range of digital products, including ebooks, video tutorials, music, and software.
  • Gumroad has a very low barrier to entry — it’s easy to set up and doesn’t require a website.
  • You can offer flexible pricing options, including subscriptions, payment plans, and pay-what-you-want models.
  • It supports EU VAT handling automatically, which is a huge plus for international creators.
  • Gumroad includes email marketing features, so you can send broadcasts to your customer list directly from the dashboard. You can also set up automations triggered by purchases, abandoned carts, membership cancellations and more.
  • You can build a simple storefront or embed products on your own website.
  • The interface's design is a lot more fun and engaging than other platforms we've tried.

What wasn't so great

  • Customization is limited; you can’t fully control the design of your storefront or product pages.
  • Although it's free to use, each sale comes with a 10% transaction fee (plus payment processing fees), which can add up as you scale. Transaction fees for products purchased through the marketplace are even higher (30%).
  • Analytics are limited compared to more advanced platforms.
  • Not ideal if you want to build a full-fledged branded experience or website.

Screenshots:

Who's it for?

Independent creators, freelancers, and side hustlers looking for a quick and simple way to sell digital products without managing a full store. Perfect if you’re starting out or selling a small number of products and want built-in email access to your buyers.

Gumroad pricing

  • No monthly fee
  • 10% + $0.50 per transaction for non-marketplace sales
  • 30% per transaction for marketplace sales

Try Gumroad for free

6. Easy Digital Downloads – The solution for WordPress

easy digital downloads homepage

Easy Digital Downloads, a solution for WordPress merchants, boasts over 2.4 million downloads through their tool. It works by installing a plug-in on your WordPress site, so those used to using the WordPress backend should have no problem interacting with the software. Their pricing model aims to cater to both small and large businesses and doesn’t limit you to a particular type of digital product.

What we liked about Easy Digital Downloads

  • Unlimited file downloads
  • Built-in reporting platform for easily viewing stats and making custom reports
  • 100 integrations available (though your access will depend on the plan you choose)
  • You can choose from a multitude of modern, attractive themes for your ecommerce
  • Their customer management features make tracking customer lifetime value and activity easy
  • Supports both guest and registered user checkouts

What wasn’t so great

  • Combining your current theme with the plugin could be slightly tedious
  • Easy Digital Downloads limits your access to third-party integrations (extensions) and unlocks them when you move up to a pricier tier. As you’ll be paying separately for services like email marketing anyway it seems unfair to charge more just to be able to integrate them with the plugin
  • Doesn't track free downloads

Who’s it for?

Obviously, you must be a WordPress merchant to sell your digital downloads through Easy Digital Downloads.

Easy Digital Downloads Pricing

Their pricing model consists of various passes that allow you access to particular extensions (these are additional features and integrations with 3rd parties).

  • Personal Pass: $99.50/year
    1 site activation, includes all email marketing extensions
  • Extended: $199.50/year
    1 site activation. Includes all email marketing extensions and all payment gateway extensions
  • Professional: $299.50/year
    1 site activation. Includes all email marketing extensions and all payment gateway extensions
  • All Access: $499.50/year
    Unlimited sites. Includes all extensions

7. DPD (Digital Product Delivery) – Starting at only $10/month

dpd homepage

DPD claim to have helped over 40,000 vendors make more than $150 million collectively using DPD. Like SendOwl, you won’t be able to set up your ecommerce through DPD. Instead, once you upload your products, a Buy It Now button will be generated. This can then be used on your website, blog, social media profiles, and newsletters.

What we liked about DPD

  • Allows for cross and upselling on published products
  • They give you a 30-day free trial instead of the usual 14 days – this should give you enough time to get all your products uploaded before you start paying
  • Prices are reasonable for small business owners
  • Integrations with 500+ tools, including email marketing platforms like ActiveCampaign and Kit

What wasn’t so great

  • Their analytics could be improved by providing the seller with details on the location of their buyers and the traffic sources
  • No email marketing options are available
  • The process of uploading a new product could be made simpler
  • The interface feels a bit dated

Who’s it for?

Sellers looking for a cheap way to sell their digital products, who have existing channels they can sell via.

DPD Pricing

They have tons of plans, which are calculated on how much space you need and how many products you wish to sell. They go all the way up to $280/month for 174GB and 3500 products. Here are the prices for those just starting out:

  • $10/month
    1GB and 20 products
  • $16/month
    2GB and 35 products
  • $30/month
    6GB and 120 products

Try DPD out for free for 30 days!

8. Payhip – Cost-effective solution for small businesses

payhip homepage

Payhip is most effective when integrated with your existing website or blog, although you can use their basic storefront to promote and sell your items. Not only is it extremely user-friendly, but you also gain immediate access to all the available features from the free plan. The only difference between the free plan and the pro plan is the percentage you pay per transaction. Another bonus is that Payhip offers the option to create subscription billing for selling memberships, which is extremely beneficial for digital publishers. 

What we liked about Payhip:

  • Payhip is extremely easy to use, the interface guides you through the entire selling journey, from adding your listing to completing your seller profile. 
  • You can embed Payhip into your existing website or blog, although it is possible to step up a stand-alone online storefront on Payhip for selling your products. 
  • It’s extremely cost-effective; with the free plan, you still get everything that Payhip offers on their most expensive subscription option. 
  • Payhip enables its users to use all the features with unlimited revenue, and products. 
  • Payhip does its best to maximize product selling for its users, due to their transaction fees. Therefore, there are a handful of features on offer to increase sales: Affiliation, referrals, discount coupons, and customer incentives such as social media sharing. 
  • Another benefit is that VAT is handled for you by the platform. 
  • Accepts both PayPal and Stripe payments 

What wasn’t so great?

  • There is no live chat support, only an email contact form with an estimated “few hours” response time. 
  • Basic tool – lacks email marketing (although it can be integrated with third parties).  

Screenshots:

Who’s it for?

Payhip is ideal for both small companies and individuals selling digital products. Although there is the option to sell physical items, the main focus is on digital product selling, enabling you to sell anything from eBooks to software. Due to the simplicity of the tool and the lack of marketing and sales features, Payhip would be most suitable for a small business owner starting out on their sales journey. 

Payhip Pricing

  • Free Forever:
    + 5% transaction fee for all features, unlimited products, and unlimited revenue.
  • Plus: $29/ month
    2% transaction fee for unlimited products and 5 staff accounts
  • Pro: $99/ month
    no transaction fees for all features, unlimited products, and unlimited revenue 

Try Payhip for free today.

Conclusion: What Tool Should I Use For Selling Digital Products?

After testing these widely used tools for selling digital products, Sellfy came out as the top choice. Though their prices might seem a little pricey, the options you have are greater than the other tools listed in this article.

If you're after a tool with integrated email marketing features, then MailerLite or Kit are top choices – particularly if you're looking to launch a paid newsletter.

If you already have a website or a popular social media profile and are looking for a way to monetize it by adding Buy It Now buttons to the products you offer, SendOwl is worth checking out as it’s slightly cheaper than Sellfy.

You also might find our Shopify vs Amazon guide for sellers an interesting read.

Let me know how you get on in the comments below, or if you've tried another tool you think should go on this list!

The authors

Learn more about us

Roberta Phillips

Marketing Manager

Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive. I know the ins and outs of tools like Brevo, MailerLite, and Hubspot, so let me know if you need help picking the right one!

Robert Brandl

Founder and CEO

Hello! I'm Robert, an email marketing expert with over 15 years of experience. After honing my skills at an agency by serving major corporations, I founded EmailTooltester as a passion project to help small and medium-sized businesses. Connect with me on LinkedIn where I regularly share my best email marketing knowledge. And feel free to ask me which ESP I'd recommend for your specific needs - I have plenty of experience with tools like ActiveCampaign, GetResponse, Mailchimp, and Brevo.

Learn more about us

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This article has been written and researched following our EmailTooltester methodology.

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