Mailjet Review (2025) Reliable and Affordable, But Is It Enough?

I found Mailjet mostly easy to use, with a “Welcome Guide” to help you get started, an intuitive editor, and an ever-present button to access the Support bot.

However, a few things could be better organized through some simplification, including the main menu and the automations editor (more on that below).

Mailjet’s editor is one of the most intuitive and flexible I’ve tried out, with the ability to add in different pre-built sections, and to drag and drop in content in a fairly fluid way (e.g. inserting images within a text block).

One unique feature is the ability to lock sections, granting certain users different editing rights. This is great for businesses looking to send localized email campaigns, for example.

Another great feature allows multiple users to make edits to an email at the same time. You can even leave comments, although this feature only applies to Templates (and it would also be more useful if tagging/notifications were possible).

You can easily personalize subject lines and email text using contact field data. You can also conditionally display specific content based on your segments (for example, if you wanted to show different event information based on subscriber location).

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

Transactional emails are supported through Mailjet’s SMTP relay. A/B testing is available on the Premium plan and lets you send 10 different versions of your email simultaneously.

Offers dozens of templates for a variety of different purposes (newsletters, events, seasonal themes, transactional etc), although the designs could do with a bit of a refresh. One useful feature is the Brand Kit, which creates AI-generated templates based on your branding.

Mailjet’s automation builder lets you build workflows triggered by list membership or contact property updates. There are a few pre-built workflows to help you get started, and a variety of automated actions that can be triggered, such as adding/removing contacts from a list, and updating contact data.

However, creating more advanced automations based on opens, clicks, and other behavioral triggers is more complicated than it should be (and in some cases may not be possible). Abandoned cart campaigns also require Zapier or a plugin.

Overall, the automation builder could be a bit more intuitive, especially when it comes to creating and editing automated emails.

Allows you to create separate lists, such as marketing vs transactional contacts, so you can manage separate subscription statuses for each list. There is also a global exclusion list to prevent contacts from receiving all marketing emails, regardless of what lists they are on.

However, it doesn’t offer any tools for importing subscribers from other ESPs, which could help simplify the process of uploading contacts. While you can create segments based on contact data and behaviour (e.g. opens and clicks), you can’t tag contacts.

Mailjet makes building forms simple, with a flexible form editor that lets you customize layouts, add web fonts, and even lock areas if you don’t want them to be edited by other team members. You can create embedded and popup forms, and there are over a dozen templates on offer. It’s also possible to customize your unsubscribe page, and create a preference center (on the Premium plan).

However, it’s missing a few key features, such as the ability to select single opt-in (double is always enabled), and add CAPTCHA validation to prevent spam signups. It’s also not possible to A/B test forms or edit their code.

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

Depending on your plan, you’ll get a set amount of credits each month to generate an email template using AI. This includes both visual design (personalized based on your branding) and email copy. However, images are not included, which makes the final product slightly underwhelming.

The Mailjet MCP server also connects to Claude Desktop, allowing Claude to answer questions about contacts, campaigns, workflows and statistics, but this integration is read only; it does not send emails or change Mailjet settings.

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

Mailjet doesn’t offer built-in monetization features such as paid newsletters, digital product sales, or memberships. While users can integrate Mailjet with external ecommerce platforms, its focus is mainly on marketing and transactional messaging, rather than creator-focused publishing or subscription models.

Mailjet provides a solid set of deliverability features to help users maintain strong sender reputations and inbox placement rates. The platform automatically manages bounces, unsubscribes, and spam complaints, and enforces strict anti-spam and no-purchased-list policies to protect overall deliverability.

You get built-in list validation tools powered by Mailgun, and Custom plan users also benefit from access to Mailjet’s dedicated deliverability experts. The main missing element is a specialized deliverability score or dashboard, which limits more advanced visibility.

Mailjet supports all major authentication standards (SPF, DKIM, and DMARC), including the ability to customize your Return Path to achieve SPF alignment. It offers clear, step-by-step setup guides to help you set these up. Automatic domain validation for SPF and DKIM is also available for some DNS providers.

The campaign reports are complete, giving you details of openers, clickers, bounces and unsubscribes. You can also see a click heatmap, and customize the Stats dashboard based on time period, email sent, and status. It’s also possible to compare campaigns.

Premium users can filter out bot activity and add UTM tags to track the effectiveness of their campaigns.

However, the tool doesn’t offer form or automation reports.

The platform is available in several languages and support is provided in English, French, German, and Spanish. Its session-based language setting lets each team member switch interface languages independently, which is ideal for multilingual teams.

For recipients, Mailjet supports up to 17 languages for email footers and unsubscribe pages, ensuring localized communication. However, it lacks time zone-based scheduling and built-in translation tools for forms or automations.

Mailjet stands out for its impressive design testing tools – something you won’t find in many other email platforms. Its Email Preview feature lets you instantly see how your campaign looks across dozens of devices and clients, from Apple Mail and Outlook to Gmail, Android, and iOS. You can even check how your design holds up in dark mode.

Mailjet also helps keep your reputation clean by pre-blocking emails that could trigger spam filters; however, it doesn’t provide detailed explanations or spam scores to show what caused the block.

You can customize tracking links in emails using your own subdomain (e.g. https://go.yourdomain.com).

Mailjet makes it simple to manage who can access what in your account. On the Premium and Custom plans, you can share your main account or create up to 20 sub-accounts. Choose from preset roles like Manager, Marketer, Developer, or Accountant, or customize permissions so users can only access things like transactional emails, landing pages, or billing.

You can even lock specific templates or sections so only the right people can make edits.

Around 100 integrations are listed on their site, although many of these are via Zapier.

The landing page editor works much like the email editor, using drag-and-drop blocks for text, images, countdown timers, forms, and more.

However, the templates are basic layouts rather than polished designs. Also, adding a form requires building it separately first, which makes the process less streamlined than it could be.

Customized support such as onboarding, deliverability services, and training are only available on the Custom plan (where you’ll also get a dedicated account manager). It would be great to see more support for users on the lower tiers, even if it’s just in the form of migration guides or contact import tools.

While the team is generally helpful once you reach them, getting there can be frustrating. Most users have to go through a chatbot that often provides incomplete or incorrect answers, and it’s not always easy to find what you’re looking for in the knowledge base.

Live chat support is limited to weekday hours (9–16h CET) and only available to Premium users with over 50,000 subscribers. Email ticket responses can take up to 24 hours. Overall, while the support team is friendly and knowledgeable, the system around them needs better accessibility.