Mailjet Review (2024) It may be economical, but what is it lacking?

Overall we found Mailjet relatively easy to use. Their clean dashboard and easy to navigate menu and editor makes setting up email campaigns a pain-free task.

The drag and drop editor is user-friendly, allowing for a wide range of email types.

It’s possible to collaborate on an email with other team members and update many email sections at once (i.e. the email header or footer). Page design locking means you can allow certain users different editing rights on sections.

You can easily personalize subject lines and email text using contact field data. You can also conditionally display specific content based on your contact properties, for example, you might want to show different products to male and female subscribers.

Classic newsletters, transactional email (Basic plan), autoresponders and easy A/B testing (Premium plan). Their automations are more like glorified autoresponders.

All templates are mobile responsive, however their template gallery is pretty limited in terms of designs. It does allow you to code your own template in HTML or MJML (Mailjet’s free open source markup language). No plain text version option or image storage.

Though they have a section named automation workflows where you have some ideas, i.e. welcome emails, when a contact property value is updated, on a specific date, conditional options are limited to date and time. It’s not possible to set up conditions based on whether a user has opened/clicked or not or completed an action such as buying a product. In our book, these are classed as autoresponders and lack options to be classed as automations.

You also can’t edit the workflow once it’s been activated.

You can create segments using ‘filters’ based on contact field criteria and also behavior. This is limited to just clicks and opens – you can’t be more specific about what they opened or clicked. If you unsubscribe someone this will be universal for all lists.

The Subscription Widget section makes creating registration and opt-in forms very easy! You can either use the simple editor (where just one type of form is available) or edit the HTML yourself in ‘expert mode’. The code can then be embedded on your site or the pop-in subscription widget can be linked to a button, a URL link, an image link, a timer, or whatever element that can trigger a JavaScript function. Within this feature you can also create a confirmation page and email.

Mailjet (mostly) do pretty well in our deliverability tests.

The reports are fairly good, giving you the detail of openers, clickers, bounces, unsubscribes, etc. (all data is exportable too). You can also see what percentage of openers clicked where. You can also add UTM tags to track the effectiveness of your campaigns.

Deliverability Expert (where you can ask your deliverability questions to industry experts) is available for Custom plan customers.

You can integrate Mailjet with your ecommerce, e.g. Shopify, and track the order information of each contact.

The platform is available in 9 languages, including English, German, Italian, French, and Spanish. Knowledge-base is only available in English, French, Spanish and German.

You can preview the design on both mobile and desktop devices and send a test email. Unfortunately, they don’t provide you with a spam score. Find out how to avoid spam filters here.

If your email soft bounces, Mailjet will automatically attempt to resend the email. If the email is not delivered after 3 days, it is marked as a bounce. Hard bounces are automatically blocked.

This is called an exclusion list in Mailjet, and you can import and export contacts.

They don’t have a media database where you can manage your uploaded files.

SPF and DKIM are supported.

It’s possible to use your own domain name to improve your newsletter’s company branding.

If you are sending more than 150,000 emails per month, you can apply for a dedicated IP address through their Customer Support team.

You can invite admins and team members to your account and give them different access levels, i.e. access to campaigns, contacts, automation, transactional emails, etc.

82 integrations available, including CRM, CMS and ecommerce. Top integrations include Salesforce, HubSpot, Facebook, WordPress, Prestashop and Shopify.

Not available

Quite thorough knowledge base. You can open a ticket and the response rate is quite fast (within a few hours). You’ll need to upgrade to Custom in order to talk to a deliverability expert. No live chat.