cai

Cai Ellis

SEO Manager

Master in Design for Interactive Media (Middlesex University)

Hi! My name is Cai, and I've worked in digital marketing for many years. More recently, I've been concentrating on email marketing, through testing tools and writing guides. I have hands-on experience with WordPress email plugins like MailPoet. And I've also picked up a bit of SEO know-how along the way! If you've got questions about these or any related subjects, I'll be happy to help!

Cai Ellis's Articles

Personalization & Automation

Dynamic Content in Emails: The secret sauce of personalized email marketing!

You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because...

Cai EllisRoberta Phillips

By Cai & Roberta

Conversions & Testing

What is an Email Nurture Campaign? (And How to Write One That Converts your Leads)

There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert...

Cai EllisRobert Brandl

By Cai & Robert

List Building

Email Segmentation: How to really resonate with your contacts!

I used to think email marketing was all about collecting new email subscribers and writing engaging marketing emails....

Cai EllisRobert Brandl

By Cai & Robert