Charlotte Evans's Articles
HubSpot Deliverability in 2025: A Feature-Based Review
When it comes to email marketing, deliverability is key. You can create the best email campaigns, but if...
Email Deliverability Test The Latest Data for January 2024 [Infographic]
Hooray! It’s time to present the results of our 12th round of email deliverability tests! Over the past...
Email Deliverability Tests: Why We No Longer Publish Bi-Annual Tests (And What We Do Instead)
For years, we published bi-annual deliverability test results, ranking our top email marketing providers on how well they...
Migrating from Mailchimp to Klaviyo: Why Ecommerce Brands Are Making the Switch
If you're feeling frustrated with Mailchimp’s clunky setup, limited segmentation, or rising costs, you're not alone. More and...
What is Email Marketing? 6 Tips To Help Your Business Get Started
Did you know that email marketing could be the key ingredient to growing your business? In today's highly...
11 Best Brevo Alternatives in 2025: For Every Need and Budget
There’s a lot to love about the Paris-based email platform that used to be called Sendinblue. Its free...
How to Migrate from Mailchimp to MailerLite: A Smooth Transition
Are you thinking of migrating from Mailchimp to MailerLite? Good choice! When comparing Mailchimp to MailerLite, it’s pretty...
How to Start Email Marketing in 2025: Kick off your first campaign in 7 steps
Email marketing remains one of the most powerful ways to build a relationship with your customers. By building...
Black Friday Email Marketing Strategy Top Tips in 2024
As winter approaches, you’ll likely be getting ready for one of the most significant holiday shopping seasons of...
