GetResponse is a popular all-in-one email service provider (ESP) that provides businesses with advanced automation, reporting, and landing page features. Its user-friendly interface and broad range of pro features make it an obvious and desirable option for small and medium-sized businesses.
However, while it may be one of the best email marketing services out there, it's not the only provider with advanced email marketing capabilities.
In this article, we will explore a number of GetResponse alternatives that offer a different feature set and, in some cases, more affordable pricing plans.
Let’s find out who GetResponse’s competitors are. But first, a little bit about GetResponse’s product.
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Whether you're a small business owner or a marketer for a large corporation, there's a GetResponse alternative out there for you. So let’s first take a look at the pros and cons of using GetResponse:
|GetResponse Pros||GetResponse Cons|
|EMAIL MARKETING SOFTWARE||COMMENTS||PRICE|
|Advanced automation, reportingand list management features. Also inludes CRM software for free. Email builder could be more user-friendly. Their pricing plans are much more affordable than GetResponse’s.||Free version available|
Paid plans start at $25 per month
|Very easy to use tool for beginners. Excellent email and landing page builder. Unfortunately, email templates aren’t available on the free plan. Automation features are basic and not as powerful as GetResponse, although they are available for free and their plans are much cheaper.||Free version available|
Paid plans start at $10 per month
|Email campaign builder is a pleasure to use, with great design capabilities and responsive email templates. This is a tool for those serious about email marketing automation and omnichannel marketing. Slightly steeper learning curve and at the pricier end of the spectrum.||No free version available|
Email Marketing plans start at $39 per month
|Fairly easy-to-use platform with good support. Sales tracking, landing pages and marketing automation features included. The language used within the platform could be a bit intimidating for inexperienced email marketers. Deliverability could be better.||Free version available|
Paid plans start at $19.99 per month
|One of the most well-known email marketing tools. The email campaign builder is perfect for beginners. The paid email templates are very modern and attractive, but the free ones are very outdated. Strong reporting features and great eCommerce integration options. List management limitations and unfair subscriber charges.. Paid plans can get pricey pretty quickly.||Free version available|
Paid plans start at $13 per month
|On the whole, Constant Contact is pretty easy to navigate, although its the interface is a little on the dull side. The email editor is also lacking design features, but it is fairly straightforward to work with. In addition to this, they offer a niche set of features that other providers don’t, from social media scheduling to logo creation and digital product selling.||No free version available.|
Paid plans start at $9.99 per month
|Their drag-and-drop email builder is pretty easy to use, and they offer some cool niche features for e-commerce users. Almost all advanced features are available on their free plan, including marketing automation, landing pages, website tracking, and more.||Free version available|
Paid plans start at $16 per month
|It is a very affordable tool, starting at just $9 a month. It offers pro features such as multi-step marketing automation, detailed ready-to-use automation templates, reporting and excellent customer support.|
Not the easiest of tools to use, it’s email campaign and landing page builder could do with some improvements in terms of usability.
|No free version available|
Paid plans start at $9 per month
|HubSpot offers free email marketing and CRM software with unlimited users. Their platform is extremely user-friendly with excellent customer support. Unfortunately, there is a massive price jump for more advanced features such as omnichannel marketing, and users often complain about their hidden fees.||Free version available|
Paid plans start from $20 per month
|ConvertKit’s editor isn’t the easiest to use, and their interface is a little on the dull side, it looks like a . They do offer a free plan but it’s quite limited. Their design options are also a bit limited. ConvertKit offers 50 landing page templates, basic reporting features, and even offer free migration from another esp. You can also sell digital downloads with ConvertKit.||Free version available|
Paid plans start $15 per month
This all-inclusive marketing software offers an array of features such as email marketing, SMS marketing, and CRM software, making it an ideal solution for businesses of all sizes and types. What's more, they offer a really generous free plan that gives you access to its automation features, allowing you to send up to 300 emails a day.
Paid plans start from $25/month
See our Sendinblue pricing guide for more information.
MailerLite is an extremely affordable and easy-to-use email marketing solution. The tool is ideal for small business owners, offering an extremely user-friendly email campaign and landing page builder, basic email automation features, and reporting analytics all for free.
Paid plans start from $10
See our MailerLite pricing guide for more information.
AWeber is a widely-used email marketing tool that provides a comprehensive set of features, including email automation, analytics, and integration options with a selection of other business tools. They’ve also been around for more than 20 years, which is pretty impressive.
Paid plans start from $19.99 per month
See our AWeber pricing guide for more information.
We can honestly say this is one of the best email marketing services we’ve tested, (and they even got our badge to prove it). This all-inclusive marketing software offers an array of advanced email marketing features, from a landing page builder to a robust CRM, to other handy sales and marketing automation tools. It's safe to say, ActiveCampaign is a top solution for businesses of all sizes (though you will need a decent email marketing budget).
Email Marketing plans start from $39 /month
See our ActiveCampaign pricing guide for more information.
Try ActiveCampaign for free for 14 days
Omnisend is an email marketing automation platform designed for e-commerce businesses. It offers a range of impressive features including email, SMS, and web push notifications, as well as advanced segmentation and automation capabilities. This tool helps store owners with the ability to automatically add products to your newsletters, and cool email add-ons like scratch cards and gift boxes. What's more, all of these features are available on the free plan, along with website tracking, 24/7 support, deep reporting, and landing pages. Not bad at all.
Paid plans start from $16 /month
See our Omnisend pricing guide for more information.
Mailchimp is an extremely popular email marketing software solution, used around the world by businesses of all sizes. One of the most exciting things about the chimps is that they are constantly introducing new features to reach a wider audience. They now offer additional marketing features on their paid plans, such as social media scheduling and retargeting ads for Facebook, Google and Instagram. It also offers a website builder and appointment scheduling for free.
Some key features that Mailchimp offers include:
>Make sure to check out our top Mailchimp alternatives
Paid plans start from $13 /month
See our Mailchimp pricing guide for more information.
Constant Contact is another email marketing tool that has been around for a while. They set up shop back in 1995 and have since been known for their offering of email automation tools and event booking features. In our opinion, their email automation capabilities have room for improvement, however, Constant Contact does offer integrations with over 270 apps and consistently does very well in our deliverability tests. This email software certainly caters to small businesses and organizations all over the world for a reason. Let’s find out what it is!
Paid plans start from $9.99 /month
See our Constant Contact review for more information.
Moosend offers an all-in-one email solution at a great price. Offering pro automation features for as little as $9 a month, this great email service is clearly designed to serve small businesses and startups. Landing pages/web forms, subscriber management, mailing list management, marketing automation, and website visitor tracking is all included.
Paid plans start from $9 /month
Try Moosend out for free for 30 days
HubSpot is an all-in-one marketing, sales, and service software that helps businesses of all sizes grow by offering a range of inbound marketing tools. Key features including a website builder, marketing automation, CRM software, and analytics. The software is designed to be easy-to-use and help businesses streamline their marketing and sales efforts.
Paid plans start from $20 /month
See our HubSpot pricing guide for more information.
ConvertKit is one of the newer kids on the block and is mainly geared towards professional bloggers, podcasters, course creators, and YouTubers. They want to help creators connect with their audiences, and explore how email marketing can help to maximize their earnings.
Paid plans start $15 per month
See our ConvertKit pricing guide for more information.
GetResponse’s free plan allows you to try out a limited version of the marketing features available on their paid Email Marketing plan. The main limitations with the free plan are that you’ll only be able to collect up to 500 subscribers and set up 1 landing page/website. But if you are looking for a free GetResponse alternative with a bigger sending allowance and greater functionality, here are some free email marketing software to consider:
MailerLite’s free plan is an attractive GetResponse alternative, with a subscriber limit of 1,000 and 12,000 monthly email sends. You’ll also gain access to automation and landing pages on their free plan, as well as basic email support.
Omnisend allows users on their free plan to gain access to almost all of their features, from email, SMS, user segmentation, and automation. This is also ideal if you are looking for a free alternative with a bigger contact limit, you have an unlimited number of contacts on their free plan and a monthly email sends limit of 500. Though, it’s important to note that you’ll only be able to contact up to 250 subscribers/month. Overall, a good option for e-commerce owners just starting out in the email marketing realm.
Sendinblue offers access to a good selection of automation features and website tracking. Not to mention unlimited contacts on their free plan, in comparison to GetResponse’s 500 contact limit.
If you are looking for more free alternatives, you can check our free email marketing software article, where we cover these platforms’ free plans in more detail.
In conclusion, there are many alternatives to GetResponse that can offer different features and pricing plans to suit the email marketing strategy of any business.
Whether you're looking for a more affordable option or a tool with more advanced automation capabilities, the options outlined in this article are worth considering.
The great thing is, most offer a free plan or a free trial of the higher-tier plans, which means you can test the software without any risk. We’d highly recommend you take them for a spin!
If you have any questions about the tools or wish to share your experience using any of them, please leave us a comment below.