Robert Brandl's Articles
SaaS Email Marketing Examples: 8 Ideas to Kick-Start Your Customer-Focused Campaigns
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not...
Email Subject Lines Character Limits: A Look At The Major Email Clients
How Long Can a Subject Line Be? This is a fairly common question and the answers can vary...
10+ Cold Email Statistics and Examples for 2026
Recently, I’ve been the victim of a cold email that made me follow a six-step process to unsubscribe....
Gmail and Yahoo Mail’s changes for email marketers (2024): How to make sure your emails get through
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned...
How to Create a Free Forwarding Address in Google Workspace (Without Paying for a New User)
At Tooltester, we use Google Workspace for our company emails. We've also published a full review and pricing...
Email Marketing Strategy in 2026: Things I See Working Right Now
This is kind of a big topic: what even belongs to an email marketing strategy? When I looked...
The 11 Best Newsletters for Email Marketers: Best Practices, Industry News & Technical Tips
An obvious way to receive all the latest news on email marketing is through a newsletter, right? But...
The Open Rate in Email Marketing Addressing Challenges and Using it The Right Way
Open rates allow businesses to measure how many people open their emails and are one of the most...
How to Integrate Mailchimp with Your Wix Website?
So, you’ve got a Wix website and you want to use Mailchimp to grow your email list? You’re...
