Moosend Review (2025) Do we Recommend it?

It’s simple to get started, with a 4-step checklist and a chat widget available from every section. It’s generally easy to find things, although the “More” menu item is a bit of a random catch-all.

The tool isn’t complex to use but there were a few usability issues, such as some options looking like they are greyed out and not accessible (when in fact they are). Sometimes when you exit a screen, it doesn’t take you where you expect it to.

We didn’t love the editor, which we found glitchy and unpredictable. While there are a decent range of content blocks (including product blocks and countdown timers), they don’t always drag to where you want them to, and it’s way too easy to mess up the layout.

However, their “collaboration” feature is unique, letting team members add comments to each other’s email designs. This allows users to add and reply to any feedback, notifying users whenever their teammates add suggestions.

You can add custom fields to the subject line and email body. Dynamic content is also available using conditional visibility blocks, and you can even show product recommendations and abandoned cart reminders conditionally.

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

Includes marketing emails such as newsletters, autoresponders, A/B testing, and automated workflows.

Transactional emails such as password resets and order confirmations are only available as an add-on to the Moosend+ plan.

While there are over 130 email templates available, they could do with a little refresh from a design perspective.

We liked that you can save layouts and templates, and upload your own HTML. However, we couldn’t find how to save fonts and colors so they would be applied to all templates, which would have been a huge timesaver.

For a seemingly simple tool, the automations are pretty impressive. There are 18 templates and the visual automation builder is well-designed.

You can trigger automations based on email opens and clicks, as well as page or product views. Lead scoring is possible using a combination of custom fields and adding/decreasing values.

You can also use automations to update custom fields, and add or remove tags. There are even weather-related automations available!

However, CRM automations are only possible through webhooks, and are limited to updating field values (e.g. if someone complains).

You can import contacts through file uploads, or directly from Google Contacts and Salesforce.

The segmentation templates offered really speed things up, and it’s possible to set up custom segments. Impressively, AI-powered Audience Discovery tags are applied based on customer interest and purchase intent.

Duplicate contacts are automatically removed. However, there’s no easy way to find and remove inactive contacts who haven’t engaged in a while.

There are plenty of fully customizable signup form templates, which you can add your own custom fields to directly in the form builder. You can add the form by embedding the HTML, or you can connect your site and publish it directly.

Moosend also offer a “wheel of fortune” form type, and let you set conditional rules for showing/hiding form.

However, options to A/B test your form are not available.

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

Moosend offers an AI writer for emails, subject lines, landing page and subscription form copy.

The AI-powered Audience Discovery feature can also build segments based on product views, add-to-cart events, and purchases (although this is only available on the Enterprise plan, or as an add-on on the Moosend+ plan).

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

Moosend doesn’t offer any content monetization tools, and is therefore not recommended for anyone looking to monetize their newsletters or sell digital products/memberships.

Moosend offers full SPF alignment and clear guidance for DMARC setup, helping users stay compliant with sender standards. Deliverability support is hands-on and includes consultation calls. Moosend also filters out bad data at import, integrates with cleaning services, and offers IP warmup guidance – great for senders who want a strong technical foundation.

Provides records and instructions for setting up SPF, DKIM and DMARC authentication.

Moosend’s reports give you all the info you need on your email campaigns, and you can deep dive with data on clicks, devices, browsers, and geolocation. However, you can’t filter out bot clicks or Apple MPP opens.

We like that you can easily share reports with your team with no-password-needed links, and export and download reports. It’s also possible to customize your reporting dashboard with around 50 widgets to choose from.

You can also track campaign revenue, and access reports on landing pages, forms, and automations.

Multilingual support isn’t Moosend’s strong suit. While the platform is available in 7 languages (including DE, FR, and ES), support is only available in English, and is only available Mon-Fri.

Unlike most providers, Moosend provides spam testing features for free. It checks emails against filters of major ISPs (Yahoo, Gmail, Hotmail etc.), as well as calculating a Spam Assassin score, although we found this quite slow in our testing.

While you can send test emails and see a mobile version of your email, you can’t preview emails across different email clients, or preview the email as an individual subscriber.

Yes, Moosend allows users to use custom domains for landing page links.

You can add Team Members with 6 levels of access to choose from, and it’s also possible to add clients (a feature we haven’t seen in many other platforms).

It’s a very thin list, made up of just 18. Missing website and ecommerce builders and major CRMs.

The mobile responsive templates follow the same design themes as the email templates, so you can replicate the same branding.

Unfortunately there’s not a lot in the way of migration support, which mostly seems reserved for Enterprise plan users. However, there is an integration between Mailchimp and Moosend to transfer campaigns and subscribers.

The knowledge base is comprehensive, and both chatbot and live support provide detailed responses, with chat transcripts getting sent via email.

However, 24/7 support isn’t offered – it’s only available Monday to Friday.

An account manager is available only on the Moosend+ plan.