Flodesk Pricing (2026): Still a Good Deal (Now Their Flat-Rate Plans Are Gone)?

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One of the biggest reasons I switched from Mailchimp to Flodesk was because of Flodesk’s pricing.

While Mailchimp was charging me an arm and a leg for my newsletter’s steadily-growing subscriber list, Flodesk’s flat-rate monthly price – which stayed the same regardless of how large my list grew – was an offer I simply couldn’t refuse.

As it turns out, it was also too good to last. In December 2025, Flodesk stopped offering their flat-rate pricing to new users, introducing tiered pricing based on list sizes. In the process, they made their formerly irresistible offer... a little less appealing.

Now, I was lucky. As someone who's been using Flodesk for years, I was able to lock in their flat-rate pricing - and I can confidently say I made the right choice. But, I also know the ins and outs of what’s included (and what’s not), the little catches, and how its new pricing really compares to other email marketing services.

In this all-you-need-to-know guide on Flodesk pricing, I’ll go into each one of these to help you decide whether or not Flodesk makes sense for your email marketing and newsletter campaigns.

Flodesk Pricing Plans

Like most email marketing platforms, Flodesk now charges users based on list size and features. They offer 3 paid plans (prices shown are for month-to-month subscriptions):

• Lite, which starts at $25/month for 1,000 subscribers. This includes unlimited email sends, analytics, forms and landing pages. However, you’re restricted to 1 automated workflow and can’t remove the Flodesk branding from your emails.
• Pro, which starts at $28/month for 1,000 subscribers. This lets you build unlimited workflows, remove Flodesk branding, and create 1 checkout to sell a single digital product.
• Everything, which starts at $54/month and lets you create unlimited checkouts to sell digital products, newsletter subscriptions, and more.

There’s also a Free plan to let you capture subscribers through forms, landing pages and “Link in bio” pages, although the biggest limitation of this plan is that it doesn’t include email marketing features. However, you can trial Flodesk for free for 14 days, and only pay when you want to start sending campaigns or selling.

Note: Annual discounts are also available, giving you the equivalent of 1 month free.

Let’s quickly explore what you get for the money you pay, and how much you'll be paying based on the number of subscribers you have.

What’s Included in Flodesk’s Plans?

On its paid plans, Flodesk includes some excellent email marketing features for content creators, bloggers, small business and freelancers, including:

Here’s a feature-by-feature breakdown of what’s included in each of Flodesk’s three plans.

As you can see, Flodesk’s pricing climbs quickly as your list grows, especially once you pass 10,000 subscribers. At the low end, the Lite and Pro plans look reasonably close in price, but Lite caps you at 25,000 subscribers and only includes one automation, which makes Pro the more realistic choice for anyone doing email marketing at scale.

From 1,000 to 25,000 subscribers, prices roughly triple, and once you exceed 25,000 subscribers, you are forced into Pro or Everything. Compared with options like MailerLite or Brevo, which offer lower entry pricing and more gradual increases, Flodesk can become expensive for larger lists. (I dive into a more detailed competitor analysis a little further down.)

Which Flodesk Plan Should I Choose?

An example of a Flodesk Link in Bio page

The Free plan lets you create a customized page to capture subscribers from your social media profiles.

However, because it doesn’t include any email sending features, you won’t be able to do much with your subscribers once you’ve got them! In short: it’s not really designed to be the kind of plan you can stay on for very long.

Some of the gorgeous email templates available with Flodesk

The Lite plan, however, is packed with some decent email marketing features. Its heavy emphasis on design and aesthetics means you get access to some sleek templates for your emails, forms, and landing pages. You can segment subscribers and optimize email send times.

However, the fact that you can only set up 1 automation means that you won't be able to set up any more than a basic welcome sequence. If you plan to set up other automations (e.g. email courses, nurturing flows, drip campaigns), then you'll need to opt for the Pro plan. And as I mentioned before, this plan can get pricey once your subscriber list starts growing.

Sell digital products with Flodesk Checkout

The Everything plan is ideal if you sell digital products such as newsletters access, online courses, ebooks, artwork, templates, event tickets, or online services. In addition to all the email marketing features included in the Lite and Pro plans, you also get all the tools you need to build a complete sales funnel, including sales page templates, online payment processing (via Stripe), checkout pages, and digital product delivery.

What’s great is that Flodesk Checkout doesn’t charge sales fees - unlike some other platforms. All you have to pay is the standard Stripe processing fee of 3% + 30 cents per transaction.

One thing to note, though, is that Flodesk Checkout isn’t available in all countries. It’s currently only available for users in the United States, Canada, Australia, New Zealand, the United Kingdom, and some Euro area countries.

What’s Not Included in Flodesk’s Plans?

There are some limitations to Flodesk’s features. For one, its free plan doesn’t let you send any emails. If you’re after a free email marketing service, I’d recommend checking out Flodesk alternatives like Kit and MailerLite, which include a lot more within their free plans. (We also have a complete list of free email marketing services here).

They also don't offer migration support, so if you're moving over from another email marketing platform, you'll be largely on your own when it comes to migrating subscribers, rebuilding forms, and recreating templates. (If this is something you'll need help with, Kit is a provider that offers an excellent free migration service.)

Finally, Flodesk only provides email support, which isn’t great when you’re coming up against urgent issues. Most other providers offer chat support, so if this is a priority for you, it might be worth paying a little extra for that level of service.

Is Flodesk Pricing Cheap Compared to Other Email Marketing Platforms?

Let’s see how Flodesk’s pricing stacks up against some of its biggest competitors.

Flodesk vs Mailchimp

While Mailchimp’s pricing starts from as low as $13 per month for up to 500 contacts for its Essential plan, this quickly increases once you start having more subscribers (e.g. 2,500 subscribers will cost you $45/month). This basic plan also enforces an email sending limit of 10x the contact list, and doesn’t include dynamic content, advanced segmentation, or advanced automations. Access to these features will require an upgrade to the Standard plan, which starts at $20 per month for up to 500 subscribers.

While you do get access to more features with Mailchimp’s plans (which can also be tested out on its free plan), they’re not ideal for growing subscriber lists.

Read more about Flodesk vs Mailchimp.

Flodesk vs Kit

Another popular email marketing platform for content creators is Kit. Like Flodesk, Kit uses a tiered pricing model, which means your monthly cost increases as your subscriber count rises. Its Creator plan starts from $39 per month for 1,000 subscribers, and includes unlimited emails and automations. Upgrading to the Pro plan (from $79 per month for 1,000 subscribers) adds extra features such as subscriber engagement scoring, Facebook custom audiences and access to a newsletter referral system.

While Flodesk might seem cheaper initially, it's worth noting that Kit lets you sell digital products on any of its plans - including its free Newsletter plan for up to 10,000 subscribers and unlimited emails. This makes it a more economical option if you're planning to monetize your content through your newsletter tool.

Learn more about Flodesk vs Convertkit.

Flodesk vs MailerLite

Thanks to its great value for money, MailerLite is one of our top-rated tools here on EmailTooltester. So, how does it compare to Flodesk’s pricing?

Similar to Kit, MailerLite also charges based on subscriber count, with no limits on email sends. But its pricing is a lot more affordable, with its Growing Business plan starting at $10 a month for up to 500 subscribers. And for $39 per month per month, you’re allowed 5,000 subscribers, which is a pretty generous limit. It’s even possible to sell digital products on this tier, making it a much cheaper option than Flodesk for selling products.

Learn more about Flodesk vs MailerLite.

Are There Any Restrictions?

Taking a look at the fineprint, there doesn’t seem to be any significant catches. Flodesk lets you have a maximum of 255,000 subscribers, and its only restriction in terms of sending is that a single email send should not exceed 1 million recipients – unless you’re a big enterprise, it’s pretty unlikely you’ll ever hit this anyway!

Flodesk also only charges for active subscribers, meaning you won't have to pay for unsubscribed, unconfirmed or bounced contacts. (You'd be surprised how many email marketing platforms actually do this!) You'll also be auto-upgraded or downgraded if your subscriber limit changes, so no need to worry about managing that manually. The only thing to be aware of is that if your subscriber limit drops to below 25,000, you won't automatically be downgraded from the Pro to the Lite plan. If you want this change to happen, you'll need to request it.

Also be aware that some limitations are imposed on certain industries, with a few surprising ones including affiliate marketing, real estate and travel agencies. Learn more here.

Flodesk Pricing: Conclusion

There’s a reason why Flodesk was once a popular choice for creators and brands. Aside from its ease of use and stunning templates, it was pretty hard to beat Flodesk’s flat-rate pricing. In my personal experience, being able to predict your email marketing costs every month (and not worry about prices increasing as your subscriber list grows) was worth every penny. But now that their flat-rate pricing is no longer available to new users, it's harder to justify a switch to Flodesk.

In my view, Flodesk is still attractive for smaller senders who value unlimited emails, stunning designs, and a simple feature set. But it loses its cost advantage quickly once your audience starts to grow - especially once you have over 25,000 subscribers. And if you're looking to sell digital products and newsletter subscriptions, you'll find other more budget-friendly alternatives.

There are also more generous free plans that include email sends, automations, and in some cases (like Kit's), even digital product sales - check out our full round-up here.

> Want to give Flodesk a go anyway? You can try out Flodesk for free for 30 days here (and even get 50% off of your first year!).

And of course, if you have any questions about Flodesk, let me know in the comments below!