Cai Ellis's Articles
What is a spam trap email address? And why are they important for email marketers?
A spam trap email address is a tool used by Internet Service Providers (ISPs), Email Service Providers (ESPs),...
CAN-SPAM Act vs Email Marketing: Everything you need to know to stay compliant!
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve...
Permission Based Email Marketing: The Importance of Consent
As a company, do you ask for customer consent before sending marketing emails to your contacts? Do you...
Email List Management: How to Keep Your List Clean and Healthy!
Email list management can be a nightmare… The money spent offering freebies (lead magnets) in exchange for email...
Spam Statistics 2025: New Data on Junk Email, AI Scams & Phishing
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most...
Lead Magnet Ideas: 27 Ways to Grow Your List (With Examples)
Leads won't share their contact details with you simply because you asked. You usually have to “bribe” them...
How to calculate Email Delivery Rate
To calculate your email delivery rate, divide the number of emails successfully delivered by the total number of...
Email Scrubbing: Why it’s important for list hygiene, and How to do it correctly!
We all know that the potential ROI of an email list isn’t in the quantity of subscribers. It’s...
DMARC Record Examples: 8 different configurations with explanations
DMARC records are TXT records in a domain's DNS that help protect email senders and recipients from spam,...
