Robert Brandl's Articles
SaaS Email Marketing Examples: 8 Ideas to Kick-Start Your Customer-Focused Campaigns
When it comes to SaaS (Software as a Service) email marketing, there’s one mistake marketers keep making: not...
Email Subject Lines Character Limits: A Look At The Major Email Clients
How Long Can a Subject Line Be? This is a fairly common question and the answers can vary...
10+ Cold Email Statistics and Examples for 2025
Recently, I’ve been the victim of a cold email that made me follow a six-step process to unsubscribe....
5 Best Email Outreach Tools: Tested for Deliverability & Results
We receive questions about the best email outreach tools regularly. And it’s easy to see why it’s still...
Gmail and Yahoo Mail’s changes for email marketers (2024): How to make sure your emails get through
If your business sends a lot of emails, whether for transactional or marketing purposes, you might be concerned...
Email Automation Software: What’s The Best Choice For Your Business?
Email marketing thrives on relevance: the right message, at the right time, to the right recipient. Miss any...
How to Create a Free Forwarding Address in Google Workspace (Without Paying for a New User)
At Tooltester, we use Google Workspace for our company emails. We've also published a full review and pricing...
Advertising in Newsletters: 6 Top Ad Platforms You Should Know
Recently, I’ve invested quite a bit of time into newsletters ads, promoting EmailTooltester as an advertiser. In my...
What is Email Authentication? Best Practices & the White House’s Missteps
Email authentication is a process of verifying the identity of an email sender. This helps to ensure that...
