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ActiveCampaign vs MailChimp

Learn More in Our Side-By-Side Comparison

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Ease of Use

Newsletter Creation

yes

yes

Choice and Flexibility of Template Designs

Email Automation

List Management

Registration Forms/ Opt-in & Opt-out- Process

Deliverability

Reports and Analysis

Languages

Further Features

yes

yes

yes

no

Unlimited

unlimited

Pro Features

yes

yes

yes

no

yes

yes

yes

yes

no

yes

Support

Show prices

Show prices

4.7/5

4.1/5

ActiveCampaign is our top-rated tool, but it’s more likely you’ve heard of the email giant MailChimp. Straight off the bat, MailChimp may entice customers with their generous freemium plan, something that ActiveCampaign just don’t offer. Their cheapest entry-level plan starts at $15/mo.

Perhaps if you’re brand new to the email marketing world, and just need something for your small business, then MailChimp will be enough for you to begin with. If you have a little more experience, or need great marketing automation, then we believe that ActiveCampaign is one of the best tools you can use.