Newsletter Software Comparison: Our Top 5

Remove and add tools to compare	4.4	2.9
Ease of Use
Editor
Personalization
Message Types	Marketing emails Transactional emails SMS Web push Mobile push Live chat / conversations	Marketing emails Transactional emails SMS Web push Mobile push Live chat / conversations
Choice and Flexibility of Template Designs
Email Marketing Automation
List Management
Registration Forms/ Opt-in & Opt-out- Process
AI Features	Email and subject line copy Email design Product recommendations Send time optimization Segments and workflows Win probability	Email and subject line copy Email design Product recommendations Send time optimization Segments and workflows Win probability
Monetization Channels	Paid newsletters Ads / paid recommendations Memberships Sell digital products Online courses	Paid newsletters Ads / paid recommendations Memberships Sell digital products Online courses
Deliverability Features
Authentication
Reports and Analysis
Languages and Localization
Spam and Design Testing
Own Tracking Domain in Email Links
Different levels of account access
Integrations
Landing Page Builder
Migration Support
Customer Support
Prices (based on subscriber count)	Up to 1,000: $19^/mo Up to 2,500: $49^/mo Up to 5,000: $99^/mo Up to 10,000: $189^/mo Up to 25,000: $489^/mo Up to 50,000: $759^/mo	Up to 500: $0^/mo Up to 2,500: $45^/mo Up to 10,000: $110^/mo Up to 20,000: $230^/mo Up to 30,000: $300^/mo Up to 40,000: $340^/mo Up to 50,000: $385^/mo
Overall rating
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Select newsletter software

ActiveCampaign is our top-rated tool, but it’s more likely you’ve heard of the email giant Mailchimp. Straight off the bat, Mailchimp may entice customers with their generous freemium plan, something that ActiveCampaign just don’t offer. Their cheapest entry-level plan starts at $39/mo.

Perhaps, if you’re brand new to the email marketing world and just need something for your small business, then Mailchimp will be enough for you to begin with. If you have a little more experience or need great marketing automation, then we believe that ActiveCampaign is one of the best tools on the market.

Read our detailed ActiveCampaign vs. Mailchimp review here.