ActiveCampaign is our top-rated tool, but it’s more likely you’ve heard of the email giant MailChimp. Straight off the bat, MailChimp may entice customers with their generous freemium plan, something that ActiveCampaign just don’t offer. Their cheapest entry-level plan starts at $39/mo.
Perhaps, if you’re brand new to the email marketing world and just need something for your small business, then MailChimp will be enough for you to begin with. If you have a little more experience or need great marketing automation, then we believe that ActiveCampaign is one of the best tools on the market.
Read our detailed ActiveCampaign vs. Mailchimp review here.