Inka Wibowo's Articles
What Is A Newsletter? Definition, examples and best practices
Are you looking for a powerful marketing tool to amplify your brand’s voice and drive traffic to your...
The Top 12 Services for Small Business Email Marketing
This article isn’t about how your small business should be doing email marketing. It’s not even about why your small...
Creating an Effective Newsletter Marketing Strategy: How to Build A Loyal Following for your Brand
If you spend any time on the internet at all, you might have noticed how email newsletters are...
10 Essential Email Marketing KPIs to be Tracking
You’ve set up your latest campaign, and you’re chuffed with yourself. But what next? After you’ve finished your...
Apple MPP Open Rate Tracking: Which ESPs Provide The Most Accurate Reporting?
More than three years have passed since Apple shook up the email marketing world with Mail Privacy Protection...
SendGrid Alternatives: 13 Top Providers for your Transactional and Marketing Email Needs
If you have doubts about whether SendGrid is the right transactional email service provider for you – whether...
Brevo vs SendGrid (2025): Which One Is Better For Your Business?
A growing business means you need to send well-timed, targeted campaigns and transactional emails. So it makes sense...
Your Complete Guide to Email Marketing for Hotels: Tips and Best Practices
While most hoteliers rely on email for communication with guests, they often overlook its potential as a marketing...