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If you’re using Yotpo for email or SMS, you’ve likely heard the big update: these features will be discontinued in 2025.
For ecommerce brands, that’s significant. Yotpo’s messaging tools were closely tied to reviews and loyalty programs, so losing them means finding a new way to manage campaigns, set up automations, and stay connected with your customers.
The upside? If you run a small-to-medium sized online store, there’s no shortage of strong Yotpo alternatives. A couple of Yotpo alternatives have already rolled out dedicated migration support, making it easier to switch without losing your valuable customer data.
We’ve reviewed the leading Yotpo alternatives and narrowed them down to six email and SMS platforms that offer a smooth transition.
Quick Comparison Table
| Tool | Free Plan | SMS Included | Ecommerce Focus | Starting Price |
|---|---|---|---|---|
| Omnisend | 250 contacts / 500 emails | Yes | Strong | $16/month |
| Klaviyo | 250 contacts / 500 emails | Yes | Strong | $30/month |
| ActiveCampaign | 14-day trial only | Via integrations | Moderate | $19/month |
| MailerLite | 1,000 contacts / 12,000 emails | No | Light | $10/month |
| Brevo | Unlimited contacts, 300 emails/day | Yes | Moderate | $25/month |
| HubSpot | Free plan available | Via integrations | General CRM | $20/month |
What is Yotpo?
Before looking at our top Yotpo alternatives, it’s worth understanding what Yotpo currently offers. Yotpo is an all-in-one ecommerce marketing platform that helps brands strengthen customer relationships through reviews and user-generated content (UGC), loyalty and referral programs, plus email and SMS marketing. Together, these tools are designed to boost trust, retention, and lifetime value for online brands.
Let’s start with the one already becoming the go-to migration partner.
1. Omnisend – The Ecommerce Migration Favorite
Omnisend has quickly positioned itself as the go-to alternative for Yotpo users. Not only does it specialize in ecommerce email and SMS marketing, but it has also been named as Yotpo’s official migration partner, which makes switching platforms much easier.
Why it’s a good Yotpo alternative:
Omnisend covers all the essentials Yotpo users would miss – email campaigns, SMS messaging, automated flows, and deep Shopify/BigCommerce integrations.
Their migration support means you can bring over your contacts, segments, and even workflows without starting from scratch.
Pros:
- Official Yotpo migration partner
- Strong ecommerce automations (abandoned cart, product recommendations, browse abandonment)
- SMS is available in multiple countries with competitive pricing
- Free plan for up to 250 contacts and 500 emails/month
Cons:
- Free plan is quite limited – most ecommerce brands will need a paid plan quickly
- SMS pricing can add up if you send large volumes
- Limited integrations
Pricing: Paid plans start from $16/month for up to 500 subscribers, with higher tiers scaling by list size. SMS credits are purchased separately.
Best for: Ecommerce brands that want an affordable Yotpo alternative and need the smoothest transition, with a platform that offers built-in email + SMS marketing.
> Sign up for Omnisend for free
2. Klaviyo – Automation Powerhouse with Migration Support
Klaviyo is another strong contender if you’re moving away from Yotpo. Like Omnisend, it’s built specifically for ecommerce and offers a dedicated migration program for Yotpo users.
Why it’s a good Yotpo alternative:
Klaviyo is well-known for its advanced segmentation and automation features. If you rely on sending highly personalized campaigns based on customer behavior, Klaviyo has some of the best tools in the industry. It integrates tightly with Shopify, WooCommerce, and Magento, giving you real-time data on purchases and browsing activity.
Klaviyo has also launched Klaviyo Reviews, allowing brands to collect, display, and manage product reviews directly inside the platform. For Yotpo users who also rely on reviews, this makes the transition even smoother since email, SMS, and reviews can all be handled in one place.¡
Pros:
- Dedicated migration support for Yotpo users
- Highly advanced automation and segmentation
- Strong reporting and analytics tools
- SMS is available in over 20 countries
Cons:
- Pricier than other options, especially as your list grows
- It can feel complex for beginners
Pricing: Paid plans start from $30/month for up to 250 contacts. SMS pricing varies by country.
Best for: Online stores that want sophisticated automations and deep customer insights to drive more sales.
Check out our Klaviyo flows tutorial:
3. ActiveCampaign – Best for Advanced Automation Beyond Ecommerce
Unlike Omnisend and Klaviyo, ActiveCampaign isn’t solely focused on ecommerce – but that’s also its strength. If you need a platform that can handle email, SMS (via integrations), and complex customer journeys for both ecommerce and non-ecommerce businesses, ActiveCampaign is worth a look.
Why it’s a good Yotpo alternative:
ActiveCampaign’s automation builder is one of the most powerful in the market. You can set up advanced sequences that go far beyond abandoned carts – think lead nurturing, loyalty campaigns, and post-purchase follow-ups across multiple channels.
Pros:
- Extremely powerful automation builder
- Supports deep ecommerce integrations (Shopify, WooCommerce, BigCommerce) that let you trigger campaigns based on order, revenue and product data
- Great for businesses with multiple audiences or funnels
- Built-in CRM features accessible with higher plans (for an added cost)
Cons:
- SMS requires integration with Twilio or third-party tools
- Steeper learning curve for beginners
- Prices quickly go up once your list starts growing. And its higher tiers make ActiveCampaign one of the pricier email marketing platforms for smaller businesses
Pricing: Pricing starts from $15/month for 1,000 contacts on the Lite plan. Higher plans unlock more advanced features and automations.
Best for: Businesses that want enterprise-level automation and flexibility, not just ecommerce campaigns.
> Sign up for a free trial of ActiveCampaign
4. MailerLite – Affordable and Beginner-Friendly
If cost is a major factor, MailerLite is a fantastic option. It doesn’t have the same advanced ecommerce focus when compared to the likes of Klaviyo or Omnisend, but it offers solid email marketing and automation tools at a fraction of the cost.
Why it’s a good Yotpo alternative:
MailerLite is easy to use and budget-friendly, making it a great choice for smaller shops or businesses that don’t need heavy-duty ecommerce features. You still get automations, signup forms, and integrations with Shopify and WooCommerce – plus one of the most generous free plans on the market.
Pros:
- Very affordable pricing
- Intuitive, beginner-friendly interface
- Free plan includes automations and landing pages
- Integrates with Shopify and WooCommerce
Cons:
- SMS not included
- Less advanced automation compared to Omnisend or Klaviyo
- No migration support. If you’re migrating from Yotpo, you’ll need to handle the migration independently or hire an external expert
- Reporting is not as advanced as other tools. For example, purchase tracking is only available for Shopify and WooCommerce stores
Pricing: Free for up to 1,000 subscribers and 12,000 emails/month. Paid plans start at $10/month for 500 subscribers.
Best for: Smaller, budget-conscious ecommerce businesses using Shopify or WooCommerce, who want easy, reliable email marketing.
> Check out MailerLite's free plan
5. Brevo – Affordable SMS and Email for Any Business
Brevo is another strong alternative for Yotpo users, especially if SMS is a big part of your marketing strategy. Unlike most tools, Brevo separates pricing for email and SMS, which makes it easier to scale based on your needs.
Why it’s a good Yotpo alternative:
Brevo offers flexible email plans (based on email volume, not contacts) and affordable SMS pricing. It’s not strictly an ecommerce platform, but it integrates with Shopify, WooCommerce, and Magento, and has solid automation features.
Pros:
- Affordable SMS rates compared to most Brevo competitors
- Free plan with unlimited contacts
- Solid automation and segmentation features
- Strong transactional email features
- Built-in CRM for managing customer data
Cons:
- SMS credits sold separately
- Ecommerce automations are not as advanced as Klaviyo or Omnisend
- No in-house migration services. If you’re moving over from Yotpo, you’ll need to migrate all your contacts, templates and automations yourself (or hire an expert)
Pricing: Free plan includes unlimited contacts and up to 300 emails/day. Paid plans start at $25/month for 20,000 emails.
Best for: Businesses that need affordable SMS + email marketing without advanced ecommerce bells and whistles.
> Sign up for Brevo's free plan
6. HubSpot Marketing Hub – Best for CRM + Marketing in One
If you’re looking for more than just email and SMS, HubSpot’s Marketing Hub might be your best bet. It combines email marketing with a powerful CRM, giving you a complete view of your customers across marketing, sales, and support.
Why it’s a good Yotpo alternative:
HubSpot isn’t ecommerce-first, but it’s ideal for businesses that want to unify their customer data and marketing under one roof. You get email campaigns, automations, SMS (via integrations), and a full suite of CRM tools.
Pros:
- Built-in CRM with advanced customer tracking
- Strong email marketing and automation tools
- Great for growing businesses with multiple teams
- Huge library of integrations
Cons:
- Higher price point than most alternatives, and its plans can be confusing
- SMS requires third-party integrations
- It may be overkill if you only need email + SMS
Pricing: Free plan available with basic email tools. Paid Marketing Hub plans start from $20/month (Starter), with higher tiers adding advanced automation and reporting.
Best for: Businesses that want a full CRM + marketing solution in one platform.
> Try out Hubspot for free today
How to Choose the Right Yotpo Alternative
The best Yotpo replacement depends on your priorities:
- Need both email + SMS with smooth migration? Go with Omnisend or Klaviyo.
- Want advanced automation across multiple funnels? ActiveCampaign is your best bet.
- On a budget? MailerLite offers great value for smaller stores.
- Looking for affordable SMS? Brevo is a cost-effective option.
- Want a full CRM + marketing system? HubSpot is the right choice.
Final thoughts: Yotpo Alternatives
Yotpo’s decision to shut down its email and SMS tools might feel like a setback, but it’s also a chance to upgrade. Moving to a new platform could mean more flexibility, better features, and even lower costs.
Maybe you’ll prefer the ecommerce-first approach of Omnisend or Klaviyo, the advanced automation of ActiveCampaign, the budget-friendly plans of MailerLite and Brevo, or the all-in-one CRM experience of HubSpot. Whatever your priorities, there’s no shortage of solid options.
Our recommendation? Try at least two platforms before committing. Testing them side by side will give you the clearest picture of which one truly fits your business.
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