Kit Review (2025) The Newsletter Tool for Creators (Like You?)

Most features are easy to use and the navigation in the backend is logical, with features organised by goal (e.g. “Grow”, “Send”, “Earn”).

However, sometimes you need to mess with HTML code (e.g. to add custom spacing for bullet points in emails). Some of the features also seem quite similar at first glance (e.g. “Visual Automations” vs “Rules”) so it takes some getting used to.

Although Kit offers a visual editor that’s fast and self-explanatory, it doesn’t provide the drag-and-drop flexibility you often find in other platforms. Instead, you add content by typing “/” (similar to Notion), or by clicking the + button.

That said, we were impressed by the range of content you can add to your emails, with around 20 different content types supported. These include polls, countdown timers, and Spotify and TikTik content. You can even embed products and newsletter recommendations directly into your emails.

The editor makes it easy to include personalized content such as first name within your emails. You can also show conditional content based on subscriber tags, but it is not easy to use as it’s code based and uses if/then/else logic. However, if you get it, it’ll do the job.

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

Kit lets you send marketing emails (or “Broadcasts”) including classic newsletters, sequences (autoresponders), automations, and A/B tests. Other message types, however, aren’t supported. If you need to send transactional emails, SMS, or web push messages, we’d recommend checking out Brevo.

A limited selection of email templates is available, though some of the templates seem a little basic compared to what you get with other email marketing providers. If you know your way around a bit of code, you can upload HTML code to create your own templates.

While you can save templates and content “snippets” to re-use them in other emails, it’s unfortunately not possible to set styles globally so that your brand’s fonts and colours get applied to all templates (which would be a huge timesaver!).

The Visual Automations feature lets you build customized sequences based on specific triggers (e.g. subscribes to a form, makes a purchase) and actions (e.g. add a tag, subscribe them to sequences). What’s slightly confusing is the overlap with Kit’s Rules feature, which lets you set up automations triggered by link clicks or form unsubscribes.

It’s also missing some more advanced automations, such as those triggered by abandoned carts and lead scores. Split testing within automations is also not possible.

You can import subscribers directly from tools like ActiveCampaign, Beehiiv, and Mailchimp. The tagging system is really flexible when adding or removing users from campaigns and email sequences. It’s also possible to create segments based on opens, clicks, and purchases, although we had trouble creating segments based on custom values like UTM parameters.

We also like that you can use an automation template to re-engage subscribers (and automatically remove them if they don’t engage).

You can create embedded, pop-up and slide-in forms, as well as landing pages. Forms are easy to edit via their visual editor, and there are a handful of nice designs that will help you build your email list. It’s also possible to embed forms using HTML or javascript, and to make code changes, adding an extra layer of flexibility to your forms.

A couple of drawbacks: you can’t A/B tests forms, and the GDPR confirmation doesn’t make for the nicest user experience. Also note that on the free Newsletter plan, form submitters will automatically be shown other newsletter recommendations, which you have no control over.

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

Kit’s AI features lag behind other competitors. It offers AI-generated subject lines based on email copy, but not much else.

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

Kit offers one of the most comprehensive sets of monetization tools we’ve seen among newsletter platforms. Creators can set up paid subscriptions — even on the free plan — with flexible pricing tiers and a Tip Jar for reader donations. Its Commerce feature lets you sell digital products like e-books, and its built-in Sponsor Network and paid recommendations help you earn from both your audience and fellow creators.

Kit covers the basics – offering SPF alignment, a helpful authentication wizard, and consultation-based support. The platform supports list cleaning on request and has clear policies against paid contacts. While it doesn’t provide users with a deliverability dashboard or built-in testing tools, it remains a dependable platform for smaller senders.

SPF and DKIM are supported. Provides guidance on setting up DMARC, with the default record set to “p=none”. Side note: Kit uses external mail servers (Mailgun), which is not a very common approach in this industry, but in our tests everything worked perfectly fine.

Aside from the usual open and click rates, Kit’s reporting feature includes bounce rates and an engagement funnel. The Pro plan includes more advanced features such as a graph that tracks subscriber sentiment, and an Insights feature that allows you to track customer journeys and conversions from your website. But overall, Kit’s reports are nowhere near as advanced as other tools that offer heatmaps, custom reports, or the ability to filter out bot clicks or Apple Mail opens. (Note that Apple Mail opens are excluded from ad impression reports, however).

Kit currently offers its website, service, and support exclusively in English — there’s no multilingual interface or customer support available in other languages. By default, any email you schedule will be sent using Eastern Time, unless you change this manually.

While Kit lets you send test emails and view emails using a “Preview as subscriber” function, it doesn’t offer spam or design testing. Find out how to avoid spam filters here.

You can customize the domain for landing pages and contact forms but not for tracked URLs within an email.

Unfortunately, you can’t use a subdomain for your sender address.

You can add a single team member on the Creator plan, and multiple on the Creator Pro plan. You’re able to grant Admin or Editor access.

Through Kit’s App Store, you have close to 30 native integrations with platforms like Shopify, Circle, Thinkific, Canva, and more. Even more are available under “Legacy Integrations”. Please note that some integrations they mention on their website rely on Zapier or need to be set up manually by copying and pasting HTML code.

The landing page editor provides a wide selection of modern templates, and there’s no limit to how many you can create. However, the options to modify the design are limited, and the usability is very poor, especially when you compare the landing page builder to GetResponse’s or MailerLite‘s. One good thing is you can add your own domain, even on the free plan.

Personalized assistance is available on the Creator and Pro plans. If you have fewer than 5,000 subscribers, they’ll assist with
moving over subscriber lists, tags, groups and segments. For more than 5,000 subscribers, you’ll also get help with migrating forms, sequence emails, templates, automations, and integrations.

We’ve always had a great experience with Kit’s customer support, even on the free plan, although note that they often prioritize users on the higher plans. Responses come back within a few hours and they provide coherent explanations. You can contact them via ticket (email) or live chat, and the AI agent also provides helpful responses. Additionally, they also provide useful tutorials, but some of them could be more detailed.