Flodesk Review (2025): Are Its Stunning Emails Enough to Make it Worth It?

Flodesk’s clean interface is a breath of fresh air in a world of complex email tools. Its premade templates, original layouts, and minimalist editor and menus are very beginner-friendly. However, a “Get Started” tour or checklist would be helpful.

Though the email editor is not a drag-and-drop, it is still pretty smooth and intuitive, allowing users to create visually appealing emails effortlessly. While some users may wish there were further options for customization for certain layouts, the simplicity is exactly what makes it so uncomplicated.

One feature we would like to see is a media library that saves previously uploaded images. This would save users from having to re-upload images every time.

Flodesk offers basic personalization options, allowing customization of email content based on subscriber data such as first name or even custom data. Dynamic content isn’t possible, though.

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

Supports newsletters and simple automated workflows triggered when a subscriber joins a specific segment. However, it’s lacking some message types you commonly see in other tools, such as A/B tests and RSS-to-email.

This is where Flodesk truly shines. It offers 80+ beautifully designed, customizable templates that can match your brand’s aesthetics (and a brand kit for uploading logos, colors and fonts makes this even easier). You can also easily filter templates to find the perfect one for different types of emails, such as ‘Make Money,’ ‘Say Thanks,’ ‘Welcome,’ ‘Plain Text,’ and much more.

The only con is that you can’t upload your own HTML templates, but Flodesk certainly takes a lot of the work out of making your emails look great.

Flodesk’s automation features are a bit basic. Users are limited to simple trigger-based workflows such as welcome sequences and other segment-specific emails. There’s no web tracking, lead scoring, or split testing functionality.

The Link Action feature allows you to automatically segment subscribers, add or remove them from workflows, or tag them with custom fields whenever they click a link. However, you can’t actually activate Link Actions within the workflow editor. Instead, you need to set them up when editing your email, which is a little different to how other ESPs approach this.

If you need more complex automation features, ActiveCampaign or Brevo should be a better fit.

It’s easy to upload .csv files, or pull contacts from a Shopify or Squarespace store with just a few clicks. However, Flodesk offers only basic segmentation and list management capabilities, such as moving or deleting subscribers individually or in bulk. You can’t go much further – e.g. it’s not possible to create filters or tags, or organize lists/workflows based on a subscriber’s behavior, demographics or lead scores.

Finding and removing inactive contacts also requires you to build segments of unengaged subscribers manually – many other tools we’ve tested make this process much easier.

Flodesk offers stunning templates for all kinds of forms – embedded, popup, link in bio, and even wheel of fortune-type forms. The visual editor makes it easy to change text, fields, and images, although note that it’s not super flexible when it comes to customizing your layout.

We like that you can easily create and set up single or double opt-in processes, and add custom fields. Flodesk’s editor also provides pre-made text for opt-out sections, so you can choose the tone that best fits your brand and include (and edit) this in your email with a single click.

However, you can’t add CAPTCHA to your forms, or edit the CSS. There aren’t any form A/B testing features, either.

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

Unlike other email marketing platforms, Flodesk doesn’t offer any AI-powered tools.

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

With Flodesk’s “Checkout” feature, you can set up product pages to sell digital products, newsletters, and memberships. The great news is it doesn’t charge any transaction fees, either – you just have to pay the industry-standard Stripe processing fee.

Flodesk provides a few basic features to help maximize deliverability. This includes help with authenticating your emails, automatic suppression of bounces and unsubscribes, domain warming guidance, and tools to help remove inactive subscribers.

While Flodesk does provide a “deliverability chart”, this shows the rate of email delivery (total emails minus bounced emails), rather than the true deliverability rate (the percentage that ended up in inboxes instead of spam). It also lacks a FBL data loop and a dedicated deliverability team to provide support.

Users can verify a domain (DKIM, SPF, DMARC) in Flodesk via their integration with Entri and they offer a step-by-step guide to help.

Reporting features provide essential metrics, as well as some more advanced analytics, including a heatmap for the best day to send your emails, and reporting around your form and Checkout conversions. However, it lacks some of the more advanced reports you find in other platforms – for example, click heatmaps or custom reports. It also doesn’t filter out bot clicks or Apple MPP opens, which could skew your results.

The platform and support are only available in English, limiting accessibility for non-English speaking users. We were also disappointed at the lack of localization-friendly features, such as automated/AI-powered translations or “smart sending” based on timezone or country.

Basic design testing is available, but there are no built-in spam testing or email client preview tools.

Flodesk does not allow you to create your own tracking domain for email links or use your own domain for landing/form pages. You can, however, customize the subdomain for your landing page and forms URLs, which will look like this: mysubdomain.myflodesk.com

Depending on your plan, you can add between 1-2 additional users and grant them admin, manager or editor permissions.

There are only 13 direct integrations with tools like Shopify, Squarespace, and Instagram. However, Flodesk allows other third-party integrations through Zapier and Pabbly Connect. Also, a more complex solution is to use Flodesk API, which allows you to integrate third-party apps via code. If you’re not familiar with coding, you’d need to consider hiring a developer to help with this.

Flodesk offers an easy-to-use forms editor, including full page designs that are fully customizable. The Checkout feature also provides you with sales page templates to sell and deliver your digital products. These can also be used to capture signups for freebies and lead magnets.

Unfortunately, deliverability consultation and priority support are only on the highest-tier Custom plan. If you’re migrating from another tool and need some support, we’d recommend alternatives like Kit or GetResponse.

While the help center is thorough, personal support is only through email during weekday hours. While it seems pretty responsive (I had a reply the same day when I needed it), Flodesk still lacks chat or phone support for immediate assistance.