Omnisend Review (2025): Top Choice For Ecommerce?

Omnisend is pretty easy to use. It has a clean, modern interface design and everything works smoothly. Recent updates have enhanced the platform’s usability – smoother navigation, clearer reports, and helpful error messages for forms and deliverability.

A “Help” button can be accessed at any time, and we like that you’re immediately prompted to connect your store on your first sign in. Some kind of getting started tour or checklist would be helpful, though.

The drag-and-drop editor makes featuring your store products and their prices easy. You can use the “product picker” to seamlessly drag your e-commerce items into your email template. Additionally, AI-powered tools like the built-in text assistant help refine grammar and assist with copywriting, making the email creation process smoother than ever.

Omnisend offers impressive personalization options, letting you add personalized content to campaigns, automations (e.g. abandoned cart links or shipping confirmations), and even SMS and push notifications. You can also add conditional content blocks, and even decide what you show on different devices (e.g. mobile vs desktop).

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

All email types are available: classic newsletters, autoresponders, A/B testing, recurring newsletters (e.g. birthday emails), automations. Beyond email, you can also send SMS and push notifications.

There are about 350 mobile-responsive templates available that are very modern and work especially well for ecommerce.

The ‘Quick Add’ section speeds up editing by providing easy access to your most-used content blocks. You can also duplicate blocks and sections, streamlining your workflow even further.

The color picker includes a wider selection of preset brand colors, helping you achieve design consistency across campaigns. You can also use the “Manage your brand” option to upload your company logo and colors so that they are automatically added to your emails.

A decent number of automation workflow templates are available. Omnisend’s automation features are especially good for those with online stores on platforms such as Shopify, with the ability to automate abandoned cart reminders, order follow ups, cross-sell emails abd more. What’s great is that automations can include SMS and push notifications. A/B testing is also possible.

What’s missing are automations related to lead management, such as CRM-related automations, although this makes sense given Omnisend’s ecommerce focus. While lead scoring workflows aren’t available, you can trigger automations based on a contact’s lifecycle stages (more on that under “List management”).

There are tons of filters you can use for segmentation and tagging, e.g. contact field criteria, behavior (clicks, reads, purchases, etc.). Omnisend even suggests segments, and users can opt in to receive SMS from you by simply texting a keyword.

An Email List Cleaning solution scans contacts with subscribed and non-subscribed statuses and gives you recommendations to optimize your audience (although this carries a cost).

One unique feature is Customer Lifecycle stage, which automatically creates segments based on contacts’ purchase history.

Omnisend offers a variety of form templates, many of which include signup incentives (e.g. Wheel of Fortune). A flexible drag-and-drop builder makes for easy customization.

Other unique features include multi-step forms, conditional visibility, form scheduling to specify start and end dates, and auto-disabling for countdown timers.

What’s missing is the ability to edit the form CSS, as well as alternative options for embedding forms (the only available option is to paste Javascript, and it requires front-end integration).

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

Omnisend’s AI assistant can help with drafting email copy. The subject line generator is functional but basic, with no way to adjust tone or context. On the ecommerce side, AI-powered product recommendations based on customer behavior add a nice touch for personalized marketing. All AI tools are included even on the free plan, which is a plus, but overall, Omnisend’s AI offering feels limited compared to more advanced competitors like Klaviyo.

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

As a platform that’s designed primarily to support existing online stores built on external platforms, Omnisend doesn’t offer built in tools for monetization.

Omnisend ticks almost every box when it comes to deliverability. It supports full SPF, DKIM, and DMARC setup, and provides an intuitive in-app authentication wizard. You’ll find a dedicated deliverability team on hand, a dashboard to monitor results, and support for IP warmup. The platform also integrates with list-cleaning services and strictly prohibits purchased lists – a well-rounded setup for strong deliverability. However, one thing that Omnisend doesn’t provide is deliverability scores – something that its closest competitor, Klaviyo, does.

Provides detailed guidance on setting up SPF and DKIM authentication, and generates SPF, DKIM, and DMARC records for your domain. Omnisend recommends users set DMARC to p=none with SPF and DKIM alignment=relaxed.

Email analytics are cleanly laid out and easy to read. They include click map, open/click rate, revenue, unsubscribed and issues. You can track your sales across email, SMS, push notifications. They also offer a unique lifecycle map, which pinpoints contacts that need nurturing, are at risk, are loyal customers, etc, and a customer retention report.

However, there’s no way to filter out bot clicks or Apple Mail Privacy opens, and it’s not possible to create custom reports (although you can filter reports by channel, date range etc). Advanced reports such as channel trends and segment performance are only available on the Pro plan.

While Omnisend’s platform and support are only available in English, there are some useful localization and translation features. Omnisend provides translations for default texts in campaigns, automation, and forms such as unsubscribe messages. However, keep in mind custom text still requires manual translation.

With the help of Omnisend’s geolocation tracking, you can automatically send your campaigns according to your customer’s time zone, national holidays and more.

You can preview your email campaign on desktop and mobile and send a test email. The Dynamic Preview feature lets users see how emails appear with actual contact data for both campaigns and automations. However, despite its name, it’s fairly basic — it’s still not possible to see how your emails will appear on specific email clients. Spam testing is also not available.

On the bright side (pardon the pun) Omnisend has recently introduced a dark mode preview, which enables you to check how your emails display in two modes: full dark mode and partial dark mode.

It’s possible to use your own domain in email tracking links if you’re on the Pro plan.

Levels are as follows: content creator, campaign coordinator, analyst, manager, admin and owner.

190+ integrations available. It integrates with all the popular ecommerce platforms: Shopify, BigCommerce, WooCommerce (WordPress), Magento, OpenCart, Drupal Commerce, Volusion. Integration with Facebook Lead Ads allows you to pass leads collected from Facebook & Instagram to Omnisend.

Limited designs. The free plan allows for unlimited landing pages.

Omnisend offers solid migration support, which also happens to be free for ecommerce businesses moving from Klaviyo. Users on a $400/month plan or higher can access dedicated in-house support to handle the migration process, including recreating automations.

For users who prefer a DIY approach, Omnisend includes a data import tool to bring over contacts from Klaviyo.

24/7 email and chat support is available on the Standard plan and access to email support is on the free plan. The support agents are friendly and do their best to help you. A detailed knowledge base is also available. Another plus is that you’ll have access to free online courses within the Omnisend Academy. On top of this, Omnisend hosts and records webinars and events to help you learn the ins and outs of the tool.