AWeber Review Is it Good Value for Money?

We found that AWeber is very easy to use, with a clean dashboard, quick performance, and clear guidance when you get started. Help is easy to find, and most features, including automations and segmentations, are straightforward to set up.

AWeber’s editor is excellent – flexible, intuitive, and packed with options. You can drag and drop content freely, choose from a wide range of elements (including coupons and carousels), and easily undo or redo changes. The built-in media library also makes managing images simple and efficient.

They also now offer AMP for Email, meaning you can add polls, dynamic content, and more. And the built-in AI assistant helps you come up with content ideas and copy with just a simple prompt.

One great feature is that when you paste a link in your emails and hit Enter, it will automatically expand into a preview card, so featuring your content couldn’t be easier!

Similar to other tools, If/Then/Else logic is available in a fairly standard format. You can also add personalization via custom fields.

• Marketing emails
• Transactional emails
• SMS
• Web push
• Mobile push
• Live chat / conversations

AWeber supports standard marketing emails and web push notifications, which cover most campaign needs. However, it doesn’t offer transactional emails or mobile messaging options, so it’s less suited for brands needing multi-channel communication.

AWeber offers excellent flexibility when it comes to templates. You can upload custom HTML, choose from a large selection of modern templates (some offer multiple color schemes), and save blocks or full emails for reuse. Global style controls also make it easy to keep branding consistent across all campaigns.

A new partnership with design tool Canva brings added flexibility to email design, as well as the thousands of stock photos available to you through their recent integration with Unsplash. And there’s also the Smart Designer, which creates automatically-branded templates based on your website.

AWeber’s automation tools are robust and easy to use, with a clear visual editor and useful triggers for actions like opens, clicks, and web visits. It also supports abandoned cart and A/B test automations, though it lacks lead scoring and some advanced CRM-style features.

Note: if you’re on the Free or Lite plan, you’re very limited in the number of automations you can set up.

AWeber makes managing contacts straightforward. You can easily segment based on subscriber behaviour, tag contacts, and remove inactive users. It also allows you to manage new subscribers via their automation features. You can easily set up a rule, for example, that unsubscribes someone from a particular list after leaving another, or adds a tag based on list signup, email opens or link clicks.

It doesn’t charge extra for unsubscribes or duplicates, though importing subscribers from other tools isn’t supported.

The main disadvantage is the way it restricts segment creation to higher-level plans. For example, the Lite plan only allows you to create 1 custom segment, which won’t get you very far at all.

AWeber’s form builder is flexible and user-friendly, offering a number of basic, pre-designed templates, multiple form types (pop-up, in-line and lightbox), and a WYSIWYG editor. You can add tags to contacts that sign up, and set up integrations that allow you to sign up contacts from WordPress, Facebook, Wix, Paypal, etc. You can also set up forms directly on any landing pages you build in their editor.

You can add custom fields and run A/B tests, but CAPTCHA and double opt-in options are limited.

• Email and subject line copy
• Email design
• Product recommendations
• Send time optimization
• Segments and workflows
• Win probability

AWeber includes some basic AI tools like an email and subject line writer, which can help speed up content creation. However, it doesn’t yet offer AI features for design, product recommendations, or send-time optimization.

• Paid newsletters
• Ads / paid recommendations
• Memberships
• Sell digital products
• Online courses

AWeber is well suited for creators selling digital products or paid newsletters. It supports flexible one-time and recurring payments with Stripe or PayPal, and transaction fees are low. It also offers 100+ customizable templates for sales pages and checkouts. However, it doesn’t include ad networks or membership management features.

AWeber has strong deliverability practices overall. It enforces key authentication standards like DKIM and SPF, manages complaints and bounces effectively, and maintains good list hygiene. While it lacks a dedicated deliverability dashboard, support and IP reputation management are solid.

AWeber enforces and supports proper email authentication, including SPF, DKIM, and DMARC. All messages sent through AWeber are authenticated automatically, and users are encouraged to set up custom DKIM and DMARC for optimal deliverability and compliance.

Reporting is very limited overall. For emails, you can get names of openers and clickers, web visits, but there’s no way to filter out bot clicks or inflated Apple Mail Privacy opens, and you can’t build custom reports. Ecommerce, sales, and attribution reporting aren’t available unless you’re on a paid plan, and while basic campaign statistics come as standard, deeper insights like automation and form reports are also paywalled. Even with a heatmap view included, the analytics offering still feels restricted compared with most competitors.

AWeber is only available in English, and live support and the help centre aren’t offered in other languages. However, it does provide AI-powered translation tools, which can help users create multilingual content more easily.

AWeber allows you to send test emails and preview how they look on mobile devices, but it doesn’t include a built-in spam checker or advanced preview tools for different email clients. The lack of a personalised “preview as recipient” option also limits testing flexibility. Find out how to avoid spam filters here.

It’s possible to use your own tracking domain via AWeber Web Analytics.

There are three roles that you can assign to your users, with varying levels of account access.

AWeber offers a strong range of integrations, including popular tools like PayPal, ClickFunnels, WordPress, Stripe, Payhip, and Jotform. It covers most of the essential ecommerce and marketing connections, so it’s easy to plug AWeber into an existing workflow without extra setup.

The templates provided are plentiful and really modern-looking. It’s also easy to customize them as you wish. SEO options are available. You can accept payments in 100+ currencies, and AWeber’s ecommerce element will let you pull in products you have already created in Stripe. A recent addition is a “Link in Bio” page for Instagram and TikTok users. This LinkTree-style feature is available on all AWeber accounts.

AWeber deserves four stars for migration support. Their team handles the process for you and completes most migrations within five business days, which takes a lot of pressure off if you’re switching platforms. They’ll move over your lists, tags, subscribers, up to three email templates, signup forms, landing pages, and any existing campaigns or automations. It’s a solid, hands-on service that covers all the essentials without much effort required on your side.

Support is excellent, so five stars feels well deserved. The knowledge base is detailed and easy to search, and the live chat team are quick to respond, usually within an hour. It’s also one of the few platforms offering 24/7 support, and the responses you get are genuinely helpful rather than scripted. Overall, it’s a very reliable support experience.