MailChimp Review - Mail For the Masses?
MailChimp is often the first newsletter tool that springs to mind, possibly because they have great marketing and a charming monkey-fied aesthetic. But I guess I’m not the only one, as they claim to send more than 600 million emails every day over their platform.
They offer a free plan, with which you can send up to 12,000 emails a month to 2,000 subscribers. This is good news for personal and SMB accounts, as most of the tools and templates are accessible on this free account. They also have pay-as-you-go options, which work out to be cheaper for low-volume clients, whilst also giving you some included extras such as automation and integration options.
Now let’s have a look to see whether MailChimp really do let you ‘send better emails’:
MailChimp in Detail
© EmailToolTester Matrix
MailChimp is a perfectly good tool for most English-speaking users, with its ease of use and range of features, as well as their free plans. Keep in mind, though, that their subscription plans are relatively expensive compared to similar newsletter tools.
There are a bucketload of integrations available for MailChimp, which could be seen either as due to, or because of, the amount of active users they have. That, combined with relatively powerful tools (available on the higher tier plans) really do add up to a great tool.
Perhaps if you’re a business with specific needs, like powerful marketing automation, or use of your own tracking-domain, then you may need to look further afield for the correct newsletter tool. But there really is a lot to like from MailChimp.
23.02.2016 - Initial Tests.
Last Update: 29 February 2016 | Steve Lamattina
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