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Klaviyo offers 100+ custom-built email templates to its 146,000 active users.
It’s one of the email marketing tools with the most templates (FYR: Brevo only has 40+ templates, while MailerLite 50+).
Plus, these templates complement one of their greatest strengths: Triggered, automated emails, also known as Klaviyo flows.
With that said, we, at EmailTooltester, think it's time to pull the curtain back on Klaviyo’s email templates to reveal what’s in store for you if you subscribe to the platform.
Klaviyo Email Templates Overview
Klaviyo arranges its email templates in three ways: template types, layouts, and seasons/holidays.
Klaviyo template types
Let's break this down:
Template types include basic layouts, deals, confirmation, outreach, reminders, and sales. Save for the addition of basic layouts, it’s easy to think of this category as the types of email businesses send to prospective and current customers.
The layout section, on the other hand, features Klaviyo email designs with single-column, split-column, and multi-column formats.
Last but not least are seasonal or holiday emails, which fall into 24 subcategories. This list covers emails suitable for various seasons (ex: winter sales), major holidays (ex: Christmas and New Year), and minor holidays (Labor Day and St. Patrick’s Day).
You can narrow down your template search by ticking all that apply to what you need.
For example (see image above): Template Type: Deals; Layout: Two-column; Holiday: Black Friday
Klaviyo email templates look well organized on the surface. But if you look closely, you’ll find some templates lost in the shuffle. For instance, under deals, you’ll see post-purchase thank-you emails.
Moreover, the search box isn’t reliable. If you key ‘newsletters’ in, you’ll get zero results. Typing ‘newsletter’, on the other hand, yields you 15 Klaviyo email templates fit for the job.
Now that’s out of the way, on to the good stuff!
The Best Klaviyo Email Templates
You’ll get these well-designed Klaviyo email templates for free if you sign up for the platform.
1. The Basic Layout
If you already have a clear vision for your email design, the basic layout designs can serve as your jumping-off point.
This Klaviyo email template comes in one, two, and multi-column layouts, each with three designs. All you have to do is replace the design elements, fill in the content blocks, and style them up a bit to match your brand.
Here's an example of a two-column layout:
Klaviyo basic two-column layout (first half on the left, second half on the right)
Klaviyo’s drag-and-drop editor is user-friendly. So combining helpful guidelines from these basic layout templates, such as formatting tips and image size recommendations, makes customization a breeze.
2. Product or New Collection Email Templates
Getting eyeballs on your latest product or collection can determine its success. Klaviyo has a handful of templates for the job.
Some are simple, which works well when you want subscribers to pay attention to a particular product. Here’s a good Klaviyo email template design to show you what it can look like:
Klaviyo product drop email template
Other times, you might want to show off more of the collection. Klaviyo has your back in this case with templates like the one below, allowing you to feature more than one product:
Klaviyo new collection email template
3. Transactional Email Templates
Transactional emails provide people with useful information about their activities with your business. Or, in the case of re-engagement emails, the inaction.
For this type of content, Klaviyo's email templates provide ample space for images and text.
This welcome email template also comes with pointers for designing a good one:
Klaviyo welcome email template
The following re-engagement email templates offer two different approaches to attracting inactive shoppers to convert again.
One offers a BOGO deal and free shipping once you reach a certain amount:
Klaviyo reorder email template
One sends a special code that can be redeemed on the reader's next purchase.
Klaviyo re-engagement email template
Both Klaviyo email templates are attractive and completely customizable.
However, I feel compelled to point out that the ecommerce-focused email marketing platform doesn’t have enough transactional emails in its arsenal. There are no templates for abandoned cart reminders, password reset emails, invoices or receipts, and more.
There’s an option to create your designs from scratch, but the lack of template variety is quite a letdown for ecommerce businesses using the platform.
4. Promotional Email Templates
Klaviyo has plenty of templates for sales and deals. It’s necessary to spotlight them because they’re revenue generators—60% of surveyed online shoppers bought products due to a marketing email they received.
Anytime your business holds a big sale or has a special offer, alert your subscribers using one of Klaviyo’s well-designed email templates.
Here’s a Christmas-themed one that you can easily tweak to fit whatever promotion you have in mind.
Klaviyo Christmas sale email template
For something less festive and more heartfelt, here’s a good promotional email template:
Klaviyo Father’s Day sale email template
This Black Friday one helps build excitement around your special deals:
Klaviyo Black Friday sale email template
Under deals, you’ll find 79 Klaviyo email templates. But a quick reminder about what I said in the overview: Some of them aren’t exclusive to this category.
5. Newsletter Email Templates
Running out of newsletter ideas is pretty common for any company. The same goes for newsletter designs.
Fortunately, there are 15 Klaviyo email newsletter templates for you to use as inspiration. They vary in design and content blocks, which will help jog your creativity.
This template, in particular, covers what you mostly see in newsletters: A quick overview of what this issue is about, some product sneak peeks, exclusive promos (if there are any), and product or industry tips.
Klaviyo newsletter email template
If you’re still hitting a wall with newsletter design, these 25 search engines for ideas can lend a hand.
6. Other Industry Email Templates
Klaviyo is primarily designed for ecommerce. But there are plenty of benefits to using it–– such as infinite integrations, automated flows, and integrated SMS marketing—that non-ecommerce brands can get value from.
For this reason, Klaviyo has several industry-specific email templates to offer. Here’s a clean and elegant reservation email template for a restaurant:
Klaviyo restaurant email template
A simple and attention-grabbing one for an app or software company:
Klaviyo SaaS email template
The following email template is suitable for tourism businesses, travel agencies, and hotels:
Klaviyo travel email template
If you offer membership programs or classes, consider using this engaging email template design that offers plenty of text space for promoting your program:
Klaviyo membership email template
It also goes without saying: Non-e-commerce businesses can also leverage the many ecommerce-focused Klaviyo email templates, as they’re all adaptable.
7. Specific Email Templates
The number of Klaviyo email templates is greater than that of other email marketing platforms. However, there are tools like MailChimp and Constant Contact that offer more variety.
Apart from promotional emails, Klaviyo doesn’t have many other ecommerce types of emails. So, in this section, I’ll go over some of the rare Klaviyo email template finds.
First is this announcement template, which you can use to share good news with your subscribers:
Klaviyo announcement email template
Next is an opt-out email template, which is a thoughtful way to save subscribers from receiving campaigns they don't want (or might find triggering):
Klaviyo email opt-out template
Klaviyo has a similar template for Mother’s Day campaigns as well.
Then, there’s this business email for GDPR compliance. It’s text-heavy and not very stylish, but it’s exactly what’s needed for this purpose:
Klaviyo GDPR email template
Pros and Cons of Klaviyo Email Templates
At EmailTooltester, we find Klaviyo to be an excellent email marketing service. In terms of having the best email templates, however, does it meet the standards?
You can decide based on this list of pros and cons:
Pros
- Highly customizable templates. If you’re having trouble finding the right layout, you can reorder content blocks or add sections to existing templates.
- A dedicated tab for favorites. Save your favorite templates under a dedicated tab in the template library.
- Designs with beautiful layouts and helpful tips. Each Klaviyo email template is professionally designed using beautiful color combinations, balanced text and image ratio (unless it doesn’t fit the purpose), and contains all necessary design elements. Big bonus: The text boxes offer tips on how to fill them in.
- Compatibility with automated email flows. When you choose a pre-built flow template, it comes pre-populated with an email design. But you can switch it to your preferred template easily, retaining the existing content.
Cons
- Confusing scheme of template classification. This isn’t a huge con because not many instances exist, but it’s a con nonetheless. While I was looking for post-purchase Klaviyo email template designs (think: Order Confirmation), I looked for them under ‘confirmation’. I later saw them listed under ‘deals’.
- Missing templates. Having 100+ templates is great, but the majority focus on deals. Many useful templates are missing, such as those for abandoned cart emails. A few subcategories like Labor Day emails have no templates under them, but I came across a Labor Day sale email template in the deals category.
- Hard-to-use search bar. Searches need to be specific to find what you’re looking for. A slight variation in keywords (ex: newsletter vs. newsletters) yields different results.
To find out more about Klaviyo and how it works, read our detailed Klaviyo review.
Where to Find Other Klaviyo Email Templates for Free
So many Klaviyo users. So few Klaviyo pre-built template categories to work with.
If you’re not willing to design an email from scratch, where else can you go?
I’ve rounded up this list of free email template sources for you to check out if none of the platform’s proprietary templates tickle your fancy.
Beefree
Beefree has 1,375 Klaviyo email templates. Right off the bat, I can see that it has the missing email types Klaviyo itself leaves out, like invoices. All are responsive and customizable.
Using Beefree HTML Email Templates on Klaviyo
- Retrieve your Klaviyo API key, and go to your Klaviyo dashboard.
- Click on Account, then Settings, and finally, API Key. Create an API key if you don't have one already.
- Next, log in to your Beefree account, navigate to Settings, and choose Connectors.
- Select Klaviyo, paste the API key, and click “Connect” to link your accounts.
Postcard (Designmodo)
Postcards has 60 stellar Klaviyo HTML email templates. The Klaviyo-tested selection ranges in style and industry, such as travel, software, and consulting.
Using Postcards HTML email templates on Klaviyo
- Design or customize your email template in Postcards.
- Export the HTML file after the design has been finalized.
- Log into your Klaviyo account, go to the Content tab, and select Email Templates.
- Choose Create Template, then Import Template to upload your HTML file.
- Save your template after making any necessary edits. It’s now available for use in any of your Klaviyo campaigns.
Stripo
Stripo is home to over 600 Klaviyo email templates. The array is colorful, and the platform comes with versioning, so changes are trackable and reversible. We even named Stripo our top email template builder.
Using Stripo HTML email templates on Klaviyo
- Export your email template from Stripo to Klaviyo by opening the template and clicking Export.
- Go to the Email Provider tab and select the Klaviyo icon.
- Enter your account name and API Key, then click Export. Locate your API Key under Settings > API Keys.
- The template will appear in the Templates section in Klaviyo. On Stripo, you’ll also see your templates in the Recently Used tab.
The Best Klaviyo Email Templates: Final Thoughts
Klaviyo has a decent selection of well-designed email templates, but it's not very diverse.
However, since the templates are highly customizable and Klaviyo has an intuitive drag-and-drop editor, putting together an email that suits your needs should be a breeze (especially with the help of our handy Klaviyo step-by-step guide. It also helps that the platform offers nine different basic layouts to accommodate a wide range of design choices. Not to mention that their templates are available across all Klaviyo plans.
Moreover, if email templates are a big deal to your business, Beefree, Postcards, Stripo, and other external drag-and-drop builders also make good template providers.
If you’re not interested in relying on such platforms, you’re better off using an ecommerce marketing platform with more varied options like:
- Mailchimp: 100+ email templates
- Get Response: 150+ email templates
- Constant Contact: 200+ email templates
- ActiveCampaign: 250+ email templates
FAQ
Absolutely! Klaviyo gives you three options: Use a template, import a custom HTML email design, or design an email from scratch.
Yes. Aside from the email builders cited above, you can also upload your Klaviyo email templates from Canva. Go to Content > Templates, then Click Import. Choose a name for your template, upload your HTML file, and import it.
Go to Content > Templates. Find the template you’d like to export. Click on Export Template from the additional options menu on the template card.
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