Looking for the best newsletter service?

In this ranking table, we show you the most important international newsletter services. These tools are particularly suitable for small and medium-sized businesses that create their newsletters in-house.

All of these newsletter services offer free trials and publish their prices openly. No annoying sales calls necessary!


Hey I’m Robert and I spend my time geeking out over newsletter services (while consuming unhealthy amounts of coffee). Feel free to shoot me an email, I am always happy to help.

Compare Select to compare

activecampaign logo

ActiveCampaign Review

The Automation Champs

Up to 500: $9/mo

Up to 1,000: $23/mo

Up to 2,500: $39/mo

Up to 5,000: $69/mo

Up to 10,000: $111/mo

Up to 50,000: $239/mo

Higher Price Calculator

Extremely powerful automation

Thorough reporting

Great deliverability

Features can be overwhelming


Get response logo

GetResponse Review

The Swiss Army Knife

Up to 1,000: $15/mo

Up to 2,500: $25/mo

Up to 5,000: $45/mo

Up to 10,000: $65/mo

Up to 25,000: $145/mo

Higher Price Calculator

Intelligent list automation

Landing page editor

Design and spam testing

Templates look dated



MailerLite Review

Simplicity and Design

Up to 1,000: $0/mo

Up to 2,500: $10/mo

Up to 5,000: $20/mo

Up to 10,000: $35/mo

Up to 15,000: $50/mo

Higher Price Calculator

Generous freemium plan


Landing page editor

Missing some pro features



MailChimp Review

800 Pound Gorilla

Up to 2,000: $0/mo

Up to 2,500: $30/mo

Up to 10,000: $75/mo

Up to 30,000: $215/mo

Up to 50,000: $240/mo

Higher Price Calculator

Thorough reporting

Generous freemium plan

Great template editor

High-cost subscription plans

Limited email automation



Benchmark Review

Solid Average

Up to 2,000: $0/mo

Up to 3,500: $43.99/mo

Up to 7,500: $65.99/mo

Up to 15,000: $106.99/mo

Up to 50,000: $254.99/mo

Higher Price Calculator

Easy-to-use editor

Flexible templates

Marketing automation

Deliverability issues

File storage charges


SendinBlue logo

SendinBlue Review

Bang For Your Buck

Free Plan: $0/mo

40,000 emails: $25/mo

60,000 emails: $39/mo

120,000 emails: $66/mo

Higher Price Calculator

Low-cost plans

Solid email automation

SMS marketing tool

Editor and templates need updating



ConvertKit Review

Best Self-Marketing

Up to 1,000: $29/mo

Up to 3,000: $49/mo

Up to 5,000: $79/mo

Up to 10,000: $119/mo

Up to 25,000: $199/mo

Up to 50,000: $379/mo

Higher Price Calculator

Landing page editor

Flexible user-subscription management

Responsive support

It's pricy and need a credit card to trial it

Poor designs options

Registration forms are difficult to customize

Reports are lacking in depth


Aweber Logo

AWeber Review

Email Marketing Old-Timer

Up to 500: $19/mo

Up to 2,500: $29/mo

Up to 5,000: $49/mo

Up to 10,000: $69/mo

Up to 25,000: $149/mo

Higher Price Calculator

List management tools

Sales tracking


High price and unfair subscriber count

Editor bugs


Constant Contact logo

Constant Contact Review

The Expensive Choice

Up to 500: $20/mo

Up to 2,500: $45/mo

Up to 5,000: $65/mo

Up to 10,000: $95/mo

Higher Price Calculator

Niche features

High deliverability rates

Very poor price-performance ratio


No automation

Prices are 'per subscriber' if not stated otherwise. We do our best to keep the prices on this page up-to-date but can’t promise that we are always able to reflect price changes immediately. Also, try our newsletter cost calculator.

Newsletter tools in detail

Newsletter Services we're still yet to try

Up to 500: $8/mo

Up to 2,500: $24/mo

Up to 10,000: $60/mo

Newsletter software with a strong focus on ecommerce. Provides integrations with Shopify, BigCommerce and many more platforms.

First 1,000 emails: $0/mo

500 emails: $9/mo

1,000 emails: $12/mo

5,000 emails: $40/mo

This German newsletter software offers high data protection standards with 1,000 free emails each month.

Up to 100: $0/mo

Up to 2,500: $49/mo

Up to 5,000: $99/mo

A newsletter tool that is specifically geared towards SAAS and software product marketers.

6,000 emails: $0/mo

30,000 emails: $7.49/mo

They originally started out as a low-cost transactional email provider; now they're also offering a drag and drop newsletter builder.

Up to 500: $9/mo

Up to 5,000: $49/mo

Up to 10,000: $89/mo

Innovative email provider from Australia that offers useful guides and resources. Features a good amount of nice designs.

Up to 1,000: $0/mo

Up to 2,500: $7.50/mo

Up to 7,500: $15/mo

Up to 20,000: $30/mo

A simple tool lacking advanced features, but with an email-limited free plan.

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How to Pick the Best Newsletter Service?

We put together this short video that highlights some of the key features you should be looking for in a newsletter software.

Cloud-Based Newsletter Tools vs. Newsletter Software: Which Is Better?

At EmailToolTester, we only review cloud-based newsletter tools. They have a couple of advantages over software which is installed locally on your computer:

However, there are some disadvantages too:

In general, we’ve noticed that cloud-based newsletter services are coming out on top. Smaller and medium-sized companies, in particular, benefit from having no IT maintenance to worry about. Never underestimate the amount of time and money that this costs. For smaller companies, it’s almost impossible to run an email server for newsletters that isn’t blocked by services such as AOL or Gmail at some point.

And then there’s the security aspect: many companies don’t like hosting their recipient lists off-site. The newsletter tools themselves will obviously be very careful to fix any security issues as quickly as possible – after all, it’s their reputation on the line. However, there will always be some residual risk.

Best Email Marketing Software in Detail

Active Campaign

With 50,000 (paying) users, ActiveCampaign isn’t the most popular tool out there, but in the recent years, it has been growing at an astonishing rate. This Chicago-based email marketing company does automations like no one else, and this has given them a high reputation among email marketing experts.

But in our experience ActiveCampaign is more than good email automations. They have really advanced features like on-site personalized messages for your audience. But of course this fantastic newsletter tool is not for everyone, so let’s check their Pros & Cons.

What we like: Undoubtedly, the best automations and list management options that we’ve ever tried, allowing you to set up sophisticated campaigns using tags, their CRM as well as sales automation. The support team isn’t a letdown either, in our experiences they’ve been fast and friendly. Integrating forms is as easy as it gets, you can choose from: inline forms, floating bars, floating boxes and modal pop-ups. On top of that, their deliverability rate has been among the highest in our recent tests.

What they should improve: Although it isn’t the most expensive tool out there, you’ll need some budget for it – especially if you need the most advanced features. This is a really advanced solution and beginners can feel overwhelmed with the insane amount of features. Sadly, it doesn’t have ecommerce reports as there is no purchase-tracking available.


Try ActiveCampaign for free



GetResponse’s founder started developing his idea back in 1997. Since then, this Polish company has grown and over 350,000 customers in 183 different countries have chosen them. Their team has more than 300 employees and they offer their services in more than 24 languages.

GetResponse stands out for having two (almost) unique features: a landing page editor and the ability to host webinars. These can be a no-brainer for some, but let’s check them out more in detail to see their advantages and disadvantages.

What we like: Their automations are also top notch and their list management system is pretty powerful – for beginners, these may take a bit of getting used to. Having a landing page editor allows you to start with email marketing even if you don’t have your own website (e.g. using social media). Of course, people wanting to organize webinars will like GetResponse’s unique solution. Other useful features are the spam and design testing checks that GetResponse performs before you send out a campaign.

What they should improve: Unfortunately, their deliverability results weren’t terrific; we’d like to see this issue solved soon. Generally, their templates are slick-looking, but some of the designs can look a bit outdated.


Try Get Response for free



Two guys that owned a web design agency in Lithuania decided to pivot their business in 2010. They started MailerLite, a new email marketing service that in less than 10 years has collected over 400,000 users and employs 33 professionals.

We think that their rapid success comes from two factors: an easy-to-use, solid newsletter tool that has a really generous free plan. It reminds us a bit of MailChimp’s approach, but if it worked for the US giant why wouldn’t it work for MailerLite too.

What we like: The very first thing you’ll notice is their free plan that will let you use all the features, and have 1,000 subscribers at no cost. Design stands out – MailerLite’s efforts to have gorgeous newsletter templates and a well-designed backend have paid off. Ease of use is core part of their system, even beginners will find it intuitive. On top of that, it comes with a landing page editor for those who want to do email marketing but don’t own a website – pretty convenient for influencers and YouTubers.

What they should improve: MailerLite doesn’t perform spam and design checks before you send your communications. They could have more variety of templates, but the ones they offer are pretty cool-looking. Although they have solid automations and list management options, these aren’t as advanced as with GetResponse or ActiveCampaign.


Try MailerLite for free



MailChimp was founded in 2001 and since then they’ve become the most successful email marketing software out there. Their solid newsletter tool and their aggressive marketing policies have consolidated them as the absolute Email Marketing King.

But more success doesn’t always correlate with a better product. MailChimp is indeed an outstanding tool, but it has relevant flaws that you should take into account (see below). Nor do they have the best deal; for instance, MailerLite’s range of features is similar and they offer a much better deal than MailChimp.

What we like: Along with MailerLite’s, their free plan is one of the best, as you get 2,000 subscribers for free. They offer monthly subscription plans and a pay-as-you-go pricing model where you only pay if you actually send out newsletters. It has probably the most flexible editor we’ve tried, you’ll be able to create (virtually) any design. Their reporting is amazing, allowing you to dive as deep as you need in your stats – and they even offer ecommerce conversion tracking (as a few tools do).

What they should improve: Sadly their automations and list management features aren’t as good as they should be, they aren’t flexible nor easy to use. The paid plans are actually quite expensive; if you have a lot of subscribers your fees can soon skyrocket. In our last tests, we found some concerning deliverability issues with Gmail users. MailChimp didn’t provide the best support when we tested it, they were quite slow when answering our questions.


Try MailChimp free



Over half a million users rely on Benchmark’s software to send their emails and communications. On top of that, they employ over 100 professionals and they’re present in more than 15 countries. Impressive numbers for this Californian email software newsletter provider.

They are really proud of their awarded customer service team and they claim to offer ‘WorldClass’ support. But obviously, you also want to know the main strengths and flaws of their product, so let’s check them out.

What we like: We agree, their support was indeed awesome, nothing to question here. This is another tool which is extremely easy to use; we are big fans of their intuitive backend. Design is also a thing they get right – they offer many modern-looking templates to choose from. Big fans also of their flexible drag & drop editor, it’s fast and intuitive. They top all these up with an excellent free plan – you can have up to 2,000 subscribers for free but no access to cutting-edge features like A/B testing or advanced automations.

What they should improve: Their biggest issue is deliverability. In our latest tests they didn’t score too good. They offer low storage for your images, if you go over it you’ll have extra costs. Unlike GetResponse and MailerLite they don’t come with a landing page editor.

Try Benchmark for free

Constant Contact

They started in email marketing back in 1995 and have achieved some considerable success. There are 270 app integrations and they have about 650,000 users – impressive numbers if we consider that they don’t offer a free plan.

Unfortunately, even though Constant Contact is an experienced provider, that doesn’t mean that they offer a good product. There’s a reason why they rank last on our website: Constant Contact is expensive, lacks some important features and their support should be better.

What we like: In our tests, their deliverability scores were good. The unique (niche) features like the event management solution may be interesting for some.

What they should improve: It doesn’t have email automation as only simple autoresponders are included. Managing contact lists is unflexible as there are not many options available to segment users. Customizing registration forms is limited. And the support was a constant disappointment and unable to help.

Try Constant Contact for free

  • Rita Wilson

    Hey, Robert, love the list. The way the comparison is presented is very useful and simple to understand. From my experience with all kinds of tools the one that really was perfect for my personal use is Omnisend (before they called themselves Soundest). It’s more ecommerce oriented but that’s why its perfect for me.
    They have easy to setup automation workflows, also support is really good. What I really like about them they take their time to listen to what users like me need and invests time to create new features. Like the latest one is product recommender. It picks products outta your store automatically and you don’t have to do anything pretty much. All in all, great platform to automatize as much work as possible. Great for medium sized businesses.

  • Dennis

    Hey there, I would like to start collecting email addresses via my blog. I don’t have a huge budget though, so I’d prefer a free newsletter software. What would you recommend??

    • Hi Dennis! Thanks for your comment. We are discussing free newsletter services in this article. In my opinion, Mailerlite is a really solid choice as you instantly have access to all features. In addition, Mailchimp also features a generous free plan.

  • Thanks for all the info. My question is a little involved…
    I had all but decided on Mailerlite (vs Mailchimp) because of a) price (I’m hoping to scale up from the free plan before too long and want a good long-term price for quantity mailings) and b) one of the main things I want to do is set up pop-up adds on my websites to collect subscribers and I preferred Mailerlite’s pop-up ad tool.
    BUT. It turns out that Mailerlite requires a domain with a registered email address at that domain (e.g., dee@mydomain.com rather than dee@gmail.com) — which I don’t have. I do own multiple websites related to my and my husband’s business but we haven’t had any need for a registered email domain so that’s not something we’ve purchased.

    So now I’m trying to decide… Should I go ahead and just look into a different newsletter tool rather than Mailerlite? Or should I go ahead and put down the money to register the email address to my domain so that I can move forward with Mailerlite? (Mailerlite claims that having the registered domain “maximizes the deliverability of my campaigns” because many people will block/ignore emails from domains like Gmail.

    — the cost is a concern; we’re a little startup venture and I’m trying to be very prudent with my pennies
    — more of a concern: which domain would I register? Right now my husband has a website plus an etsy store and I have a website. We have activity in different social media platforms. There’s no one, central site for our joint business (all of it fine art-related); I was hoping that a newsletter would be the entity that draws all of our little ventures together and unifies our joint customer bases into one collective with whom to communicate about “us” and our work. This is why I’m not eager to have just one of our current domains (e.g., “him”.com or “her”.com) be the one that people hear from. I also don’t really want to go through the trouble of setting up a whole, separate, third website (“himandher”.com) just for the purposes of a newsletter!
    — But if I go with, say, Mailchimp, am I really sacrificing deliverability? And is there another service that you’d recommend as far as price, since Mailchimp gets pricey fast?

    I hope this all makes sense! Thanks so much!

    • Josep Garcia

      Yes, you should get your email account, I’d say Namecheap is the best place to get this. Google (and similar providers) only allow to send emails in their name via own servers, meaning that even MailerLite would allow you to send emails via your Gmail account, those would not work.

      I don’t know your projects, but I’d personally kept them separated and set up email accounts for each of them. But of course, you know your projects best, your call 🙂

      If you already have domain names for those websites it should be pretty easy to contact your domain name provider and set 1 email account for each site.

      If you don’t want to do all these, another option is to use a mail merge solution (e.g. ‘Yet Another Mail Merge’). This is only advisable if you aren’t sending out many emails and don’t need advanced features like automations.

      I hope this helped.

      • Hi Josep,
        Thanks for responding!
        I do think that I want to move forward with the plan to promote our products together. We are using NameCheap, so it probably won’t be a big deal for us to go ahead and register the domain email for one of our sites…. but here’s my next question: (This is maybe a silly little thing but I’m not sure how to get the info from Mailerlite without walking through a whole process) — can I make my sender/from address whatever I want it to be in my newsletters? This might solve my problem. If I register the domain email for “him”.com, could I think send newsletter emails from himandher@him.com? Does that make sense? Basically, if I have a certain amount of freedom for customizing that first part, that might be a way to make this work…

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