Looking for the best newsletter service?

In this ranking table, we show you the most important international newsletter services. These tools are particularly suitable for small and medium-sized businesses that create their newsletters in-house.

All of these newsletter services offer free trials and publish their prices openly. No annoying sales calls necessary!


Hey I’m Robert and I spend my time geeking out over newsletter services (while consuming unhealthy amounts of coffee). Feel free to shoot me an email, I am always happy to help.

Compare Select to compare

activecampaign logo

ActiveCampaign Review

The Automation Champs

Up to 500: $9/mo

Up to 1,000: $23/mo

Up to 2,500: $39/mo

Up to 5,000: $69/mo

Up to 10,000: $111/mo

Up to 50,000: $239/mo

Higher Price Calculator

Extremely powerful automation

Thorough reporting

Great support

Features can be overwhelming


Get response logo

GetResponse Review

The Swiss Army Knife

Up to 1,000: $15/mo

Up to 2,500: $25/mo

Up to 5,000: $45/mo

Up to 10,000: $65/mo

Up to 25,000: $145/mo

Higher Price Calculator

Intelligent list automation

Landing page editor

Design and spam testing

Templates look dated



MailerLite Review

Simplicity and Design

Up to 1,000: $0/mo

Up to 2,500: $10/mo

Up to 5,000: $20/mo

Up to 10,000: $35/mo

Up to 15,000: $50/mo

Higher Price Calculator

Generous freemium plan


Landing page editor

Missing some pro features



MailChimp Review

800 Pound Gorilla

Up to 2,000: $0/mo

Up to 2,500: $30/mo

Up to 10,000: $75/mo

Up to 30,000: $215/mo

Up to 50,000: $240/mo

Higher Price Calculator

Thorough reporting

Generous freemium plan

Great template editor

High-cost subscription plans

Limited email automation


Bechmark Logo

Benchmark Review

Solid Average

Up to 2,000: $0/mo

Up to 3,500: $43.99/mo

Up to 7,500: $65.99/mo

Up to 15,000: $106.99/mo

Up to 50,000: $254.99/mo

Higher Price Calculator

Easy-to-use editor

Flexible templates

Lacking true automation

File storage charges


SendinBlue logo

SendinBlue Review

Bang For Your Buck

9,000 emails: $0/mo

40,000 emails: $25/mo

60,000 emails: $39/mo

120,000 emails: $66/mo

Higher Price Calculator

Low-cost plans

Solid email automation

SMS marketing tool

Editor and templates need updating



ConvertKit Review

Best Self-Marketing

Up to 1,000: $29/mo

Up to 3,000: $49/mo

Up to 5,000: $79/mo

Up to 10,000: $119/mo

Up to 25,000: $199/mo

Up to 50,000: $379/mo

Higher Price Calculator

Landing page editor

Flexible user-subscription management

Responsive support

It's pricy and need a credit card to trial it

Poor designs options

Registration forms are difficult to customize

Reports are lacking in depth


Aweber Logo

AWeber Review

Email Marketing Old-Timer

Up to 500: $19/mo

Up to 2,500: $29/mo

Up to 5,000: $49/mo

Up to 10,000: $69/mo

Up to 25,000: $149/mo

Higher Price Calculator

List management tools

Sales tracking


High price and unfair subscriber count

Editor bugs


Constant Contact logo

Constant Contact Review

The Expensive Choice

Up to 500: $20/mo

Up to 2,500: $45/mo

Up to 5,000: $65/mo

Up to 10,000: $95/mo

Higher Price Calculator

Niche features

Very poor price-performance ratio


Prices are 'per subscriber' if not stated otherwise. We do our best to keep the prices on this page up-to-date but can’t promise that we are always able to reflect price changes immediately. Also, try our newsletter cost calculator.

Newsletter Services we're still yet to try

Up to 500: $8/mo

Up to 2,500: $24/mo

Up to 10,000: $60/mo

Newsletter software with a strong focus on ecommerce. Provides integrations with Shopify, BigCommerce and many more platforms.

First 1,000 emails: $0/mo

500 emails: $9/mo

1,000 emails: $12/mo

5,000 emails: $40/mo

This German newsletter software offers high data protection standards with 1,000 free emails each month.

Up to 100: $0/mo

Up to 2,500: $49/mo

Up to 5,000: $99/mo

A newsletter tool that is specifically geared towards SAAS and software product marketers.

6,000 emails: $0/mo

30,000 emails: $7.49/mo

They originally started out as a low-cost transactional email provider; now they're also offering a drag and drop newsletter builder.

Up to 500: $9/mo

Up to 5,000: $49/mo

Up to 10,000: $89/mo

Innovative email provider from Australia that offers useful guides and resources. Features a good amount of nice designs.

Up to 1,000: $0/mo

Up to 2,500: $7.50/mo

Up to 7,500: $15/mo

Up to 20,000: $30/mo

A simple tool lacking advanced features, but with an email-limited free plan.

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How to Pick the Best Newsletter Service?

We put together this short video that highlights some of the key features you should be looking for in a newsletter software.

Cloud-Based Newsletter Tools vs. Newsletter Software: Which Is Better?

At EmailToolTester, we only review cloud-based newsletter tools. They have a couple of advantages over software which is installed locally on your computer:

However, there are some disadvantages too:

In general, we’ve noticed that cloud-based newsletter services are coming out on top. Smaller and medium-sized companies, in particular, benefit from having no IT maintenance to worry about. Never underestimate the amount of time and money that this costs. For smaller companies, it’s almost impossible to run an email server for newsletters that isn’t blocked by services such as AOL or Gmail at some point.

And then there’s the security aspect: many companies don’t like hosting their recipient lists off-site. The newsletter tools themselves will obviously be very careful to fix any security issues as quickly as possible – after all, it’s their reputation on the line. However, there will always be some residual risk.

  • Rita Wilson

    Hey, Robert, love the list. The way the comparison is presented is very useful and simple to understand. From my experience with all kinds of tools the one that really was perfect for my personal use is Omnisend (before they called themselves Soundest). It’s more ecommerce oriented but that’s why its perfect for me.
    They have easy to setup automation workflows, also support is really good. What I really like about them they take their time to listen to what users like me need and invests time to create new features. Like the latest one is product recommender. It picks products outta your store automatically and you don’t have to do anything pretty much. All in all, great platform to automatize as much work as possible. Great for medium sized businesses.

  • Dennis

    Hey there, I would like to start collecting email addresses via my blog. I don’t have a huge budget though, so I’d prefer a free newsletter software. What would you recommend??

    • Hi Dennis! Thanks for your comment. We are discussing free newsletter services in this article. In my opinion, Mailerlite is a really solid choice as you instantly have access to all features. In addition, Mailchimp also features a generous free plan.

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